DIGITAL MARKETING: Digital Marketing Manager Resume Is Easy If You Do It Smart.

Do you have what it takes to be a Digital Marketing manager? The Digital Marketing Manager is one of the highest positions in an organization. So, while applying for the role of the manager in digital marketing you have to showcase your best skills, in other words, you have to digitally market yourself. But, is it possible to do that? Yes, by your resume. The resume is a point of contact between a recruiter and you. Think about it, would you notice a candidate if he had a terrible resume?

The resume is a golden ticket which helps you to stand out in a crowd. So, it is quintessential to put in a lot of effort into making your resume. Never forget to highlight the areas that you are good in digital marketing. Experience and skills play a huge role in convincing a recruiter to have a second look at your resume.

In this blog, we will focus on building digital marketing manager’s resume in such a way that it trumps all the other resumes. In this competitive world, it’s difficult to make an impact if you don’t make an effort in creating a good resume.

Focus on Building Quality Resume

2 minutes, that’s all you get to impress the recruiter through your resume. Sometimes even lesser, the maximum attention you can expect is 2 minutes. Imagine that you are a recruiter and you get around 100-150 resumes per day will you go through each and every one? No, right? That’s the number of options available for a recruiter to hire someone for a digital marketing manager. So, they just go on eliminating the resumes which are plain and boring.

You are applying for a managerial role in digital marketing. Hence, it must include leadership, mentorship, account management and man-management skills and demonstrate qualities which distinguish you from your counterparts. And don’t forget to list out your significant achievements and key milestones that were conquered in your previous job quests.

Bottom Line: Your resume must showcase your abilities which helped in strategizing and delivering effective marketing campaigns while coming across as a confident, skilful and successful professional. And lastly no grammar and spelling blunders.

Read: Importance of Content Marketing

Avoid Making it Too Long

Some professionals add a lot of irrelevant information just to increase the length of their resume. No, your recruiter does not need to know that you are proficient in using internet explorer, google chrome, etc browsers. Nor do they want to know that you are level 69 shamanistic natural healer. These things might be achievements for to you, but please refrain from adding such things which are irrelevant to the digital marketing manager post. And always try to keep it under 1 page and if you can’t make it into 1 page then you can go for 2 pages, but remember that’s the most you can go, no more than 2 pages.

Go Reverse-Chronological

Reverse-chronological is the most recommended format to successfully impress the recruiters.

So, what is reverse chronological format? This is a different kind of format where your newest experience is listed above the older ones. Let us assume that your first company was JP Morgan Chase and your next company was Accenture and then the last company was Honeywell. In the experience section of your resume, the first company to be listed should be Honeywell, followed by Accenture and then JP Morgan Chase. This helps the recruiter to know your last organization and your duration of working.

Same with your educational qualifications, the highest qualification being the first and then it is followed by the previous ones. Unless you are a fresher don’t mention your school, because it is just irrelevant. If you are an MBA graduate, then obviously you would have completed school.

Always add your goals as a digital marketing manager and explain how it makes a difference to the organization.

A reverse-chronological resume is as follows:

• Contact Details

• Professional Summary/ Resume Objectives

• Work History/ Work Experience

• Education

• Skills

• Additional Info (if any)

What to Add to the Digital Marketing Manager Resume

Now let us look at what are the different things that you have to add to your digital marketing resume to make it complete and attractive.

• Summary
• Experience
• Education
• Skills
• Certifications

Summary

It is your introduction in a nutshell hence it adds a lot of significance to your resume. Start with who you are and what do you plan on achieving in your career. Add the key details about your previous experience as a digital marketing manager in such a way that it helps the recruiter understand that you are the prime candidate for the position. Always keep your summary statements in the bulletin of points. The crisper and more precise the better.

Note: Add at least of 3 roles which define the previous work experience, that will help you strengthen your resume in the future organizations.

Experience

Please follow the reverse-chronological format and make sure that it is a bulletin of points. Try to use keywords for listing experiences so that the recruiters will have a better understanding of what you did in previous organizations. For example, I’m excellent at debating various issues, as evidenced by the fact that I constantly win arguments with my girlfriend. Never commit such blunders, list out the things which can be quantified and useful for a manager in digital marketing.

Education

We have already talked about this is in the reverse-chronological section, so let’s digress from this topic.

Skills

List all the relevant skills which help in sealing the deal for your future companies. As a special gift, we will tell you a little trick to make your resume SEO compatible. It is simple, just list your skills such as SEO, Content Marketing, Social Media Marketing, Email Marketing, etc, under H1 tag in MS Word, so when a recruiter searches for candidates while using the keywords, the digital marketing manager resume will pop-up in the results, therefore, increasing your visibility exponentially.

Certifications

Certifications are always important in your resume, never ignore it. According to a study, there will be a demand for more than 15,00,000 digital marketing managers in the upcoming years. So, in that huge dearth of digital marketing professionals globally, the recruiters would rather prefer selecting certified professional than the non-certified ones.

The certifications are sometimes as impressive as a four-year professional degree. It’s not even important to list all the certifications you have done so far, in fact, add those that closely match the job description.

That being said, only certifications do not carve you out as a successful digital marketing manager. A certification just suggests that you are capable of doing a certain task. But employers need proof that you can handle it successfully. That’s where your project comes in, if you do a project and implement what you have learned, your project becomes your resume. So, list out the projects that you have been a member or the leader.

Mistakes to Avoid While Writing A Resume

Mistakes are human, but it is unacceptable as a manager in the digital marketing field if mistakes are repeated. The most common mistake while writing your resume is a grammatical and spelling blunder. Proofread your resume and correct all the blatant errors. If you are poor in grammar, don’t worry use Grammarly and correct all your mistakes. It’s a free tool, you can even opt for the premium one but let us warn you, it will burn a hole in your pocket.

Next comes the readability factor, sometimes while trying to create a creative masterpiece we end up creating a resume which has a horrible readability factor. Never use any themes or colours which overlap with the words and make it difficult for the recruiters to read. Always get feedback about your resume and work on it to create a better one.

The final one is the declaration. A sample is shown below

“I hereby declare that all above-mentioned information is in accordance with fact or truth up to my knowledge and I bear the responsibilities for the correctness of the above-mentioned particulars.”

That is an ancient and extinct part of your resume. No, the recruiter does not need to know about it. And to top it off, this eats up space in your resume, so you have to create another page just for the declaration. And recruiters don’t need to know about your birthdate (they are not astrologers), salary expectation, current income and notice period unless they ask you for these details don’t include them in your resume.

All they need to know is your qualifications, experience, email ID, telephone number and present address.

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What’s the Best Format for Resume?

Nothing catches the eye of a recruiter than a creative resume. You can create your resume via MS Word, they have a lot of layouts for resumes, they are free and they are pretty good. Or if you want to showcase your editing skills you can always opt for Adobe Photoshop but remember your resume should always be in word document format or PDF format because the JPG format hampers the SEO done on keywords as we told you previously. There is another option for creative resumes if you don’t have experience in photoshop, it is Canva, this is a brilliant website you can create your resume in so many ways. Plus, they have a gazillion templates and elements for your use. Although some of them are paid, there are lots of options with the free ones too.

Finally, the selection of resume format solely depends upon the career path.

• A reverse-chronological resume is appropriate for the industry that demands a lot of experience.
• Skills-based resume or functional resume format fits the role that asks for a broader skill set and hands-on a portfolio of projects.
• Hybrid or Combination resume format applies to the senior level position or highly specialized role where both skills and work experience is required.

Conclusion

Let us summarize the blog for professionals who feel its Tl; DR (Too long; didn’t read).

• Avoid grammatical and spelling mistakes
• Showcase your skills which can be quantified and help recruiters understand that you are capable of executing this project
• Keep your resume under 2 pages
• Opt for the reverse-chronological format
• Make your resume as creative as possible

Digital Marketing Manager is a prestigious and highly responsible role, so you need a special skill set to get hired for this position. Take your time and prepare the best resume possible by incorporating all the things we have mentioned in this article. Remember the expression “The first impression is the best impression”? Your resume is always the first impression of your abilities to the recruiters, why not make it into the best impression? A good resume is like a key that opens the door to Narnia, you just have to make sure your key is perfect. Always remember to customize your resume for every organization you plan on applying, don’t be lazy and just apply with the default resume.

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