Simplest and most satisfying definition for service is in Cambridge Dictionary as “provision of a public need.”

Essentially the idea of service is to understand what people need and then serving that.

Bhavad Gita (as well as many other eastern and western tradition) have this concept of Selfless service. In Bhagavad Gita it’s clearly explained that it’s selfless service that no new karma is born. Selfless service is a form of practice (Karma yoga or “yoga of action”) through which you can even consider practice to lessen the burden of karma.

In a selfless form you do not even expect any results out of the service. So in a sense it is a pure way of giving and serving.

In reality of course we are not able to devote total of our time to selfless service. There are some shorter term needs and solutions to be solved, such as livelihood or today’s meal for example.

Of course as brilliant creative minds we can solve this problems in time and for everyone. These are not problems that cannot be solved or and greatly delayed. In fact for many people it has already been possible and for many more especially the delay is already quite substantial.

Marketing is not a problem, Marketing wrong things in a wrong time for wrong people is a problem and waste.

In many systems there are waste, something that is unnecessary to cause the desired effects. Then there are positive examples too. People are amazing by nature as long as they keep open mind and desire to learn for the good of as many as possible (“greater good”).

Sometimes service is communication, sometimes is more subtle.

Marketing is human, because it is about understanding the needs of people in deep way in order to service them in a deeply gratifying way.

Joy and energy!

Janne