Happy holidays, everyone! Thanks for being here throughout the course of the year and thanks for your continued support.

With less than a week before Christmas and just one holiday shopping weekend ahead, a lot of you are going to be scrambling for that last-minute gift, whether for a special someone, a family member, or even an office colleague.

Are you surprised to hear me say that Barbera d’Asti makes for the ideal gift idea?

I know, I know: “Of course, he thinks Barbera d’Asti makes for the perfect gift idea because he writes for the Barbera d’Asti blog!”

Yes, yes, that’s true, no doubt.

But at our house, Barbera d’Asti quite literally does make for the perfect gift idea and perhaps not entirely for the reasons you think.

Barbera d’Asti spans a wide range price points.

One of my favorite bottlings of Barbera d’Asti costs around $15 at the local wine shop where I buy a lot of my wine. That’s perfect for a thoughtful gift for a colleague. But at the same wine store, I can also find a top bottle of Barbera d’Asti for around $90, the perfect gift idea for the boss.

Barbera d’Asti comes in a wide range of styles.

Whether I want to for a lighter, fresher style of Barbera d’Asti or a bigger, more austere style, it’s easy to find both in nearly any market in the U.S. From my hipster natural wine drinker friends who go for the light and funky to my “Napa Cab” friends who go for the big and the bold, Barbera d’Asti has my gift giving covered.

Barbera d’Asti can be drunk young or aged.

A corollary of the above, it’s just as easy to find Barbera d’Asti for drinking young as it is to find Barbera d’Asti for long-term aging. Barbera d’Asti, in general, has a longer lifespan, even when vinified in a fresh style. That’s because of the grape variety’s extraordinary acidity. My nephew (of drinking age) will probably pop that bottle right away. And that’s okay because it’s Barbera d’Asti. My father-in-law will probably put it down in his cellar. And likewise, that’s okay because it’s Barbera d’Asti.

Here’s the number one reason why you should give Barbera d’Asti as a gift this holiday season.

Because I LOVE Barbera d’Asti. Yes, I’ll finally admit it: The whole point of this post was that I’m hoping that someone will give me a bottle of Barbera d’Asti for Christmas this year.

Happy holidays, everyone! And Merry Christmas! May your new year be filled with health and happiness — and plenty of Barbera d’Asti!

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