As you know I love my Coffee and I love knowing where it came from. It’s as much a selling point to me as the taste of the drink itself. I’ve previously mentioned how important sustainable and fair trade coffee farming is, but a new report that I have read has made it obvious that the rest of the world is beginning to appreciate that the way coffee is currently produced on a mass scale, simply isn’t viable in the long-term.

The world’s largest coffee companies gorge on coffee from South America.

They need it to keep their roasteries and cafes alive and profitable. Because of this it’s essential that they come together to come up with a solution to keep coffee sustainable but lucrative.

A host of economic and environmental factors in the South American coffee growing regions have started to present an unsustainable landscape for coffee both metaphorically and physically.

The report I read was published by Earth Security Group – a sustainable development agency, said that it’s literally impossible for the big conglomorats to keep operating in the way that they do currently.

In its latest CEO briefing the ESG (not to be mixed up with GSE from Green Street) said:

“The next frontier for business model innovation in coffee production is on those models that enhance social regeneration, by involving communities as owners of larger parts of the value creation process, and ecological regeneration, by adopting planting methods that cons