Partly because of its wind and weather patterns, tourism in Boracay is at its peak during the Amihan season. During Amihan, the prevailing wind blows from the east. Boracay's main tourism area, White Beach, is on the western side of the island and is sheltered from the wind. During the Amihan season, the water off White Beach is often glassy-smooth. On the eastern side of the island, hills on the northern and southern ends of the island channel the Amihan season wind from the east onshore onto Bulabog Beach in the central part of the island's eastern side, making the reef-protected waters off that beach ideal for windsurfing and kiteboarding / kitesurfing.

Most Boracay hotels and resorts have Low and High Season price levels with High Season prices generally coinciding with Amihan Season dates. Some have additional "Super" Peak Period pricing during periods of heavy tourism (usually including Christmas / New Year, Easter / Holy Week, and Chinese New Year periods).