Social Media is overwhelming to manage effectively is the right marketing strategy is not adopted. It needs a well thought out plan, which is tweaked and updated regularly, to engage with your audience effectively.

You hotel social media strategy needs to have a dedicated professional work fulltime on it for its to be productive and effective. Some of the common mistakes to avoid in social media marketing are:

Considering it as ineffective:

Despite the importance of social media in marketing there are still certain segments that thinks it is not appropriately effective for certain types of industry or demographics. This misconception is ill-founded. Social media is no longer a domain for the tech-savvy individuals or youngsters. Even older groups are getting online and using social media in increasing numbers. Practically all demographics are represented on social media and it has connected with diverse sections of society. Therefore to dismiss it as ineffective in any way would be to err.

Spread yourself too much:

The biggest mistake that a business can make it to get too social and spread themselves across a plethora of social media platforms, which they cannot manage effectively. You social presence must be consistent on the platforms you are on and the customer should be able to access updates and fresh content on a regular basis. The first thing is to identify which segment of social media would be well suited for your business. Whether it is Facebook or Twitter or any other platform it is subject to the industry and demographic niche audience you aim to target. Once you have identified that plan a strategy that ensures you are active and visible on those platforms.

Stay engaged with the audience:

If you want to succeed using social media it needs regular engagement with your audience. From exchanging information, to asking queries and looking for feedback, you need to be active at all times. The more you interact with your audience the better you will build a link with them and help them to stay loyal to your brand. When it comes to customer service, it is found that 67% of customers prefer to use social media, as they expect a swifter response. So ensure that all queries and concerns are addressed promptly on social media platforms.

Neglect reviews:

Never ever neglect any negative review that has been posted online. Most customers read online reviews before they make a decision to conduct any transactions or make a booking at a hotel. If you do find any negative review of your hotel online you need to reply to it at the earliest. You could even apologise for any shortcoming and assure the disgruntled customer that there will be no such shortcoming in the future. You could even offer them to get a discount the next time they stay on your property. Prospective customers will read your response and they will appreciate your sincerity in handling the issue. This will influence them to stay with you the next time they are in town.

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