People often ask me this very question and it's actually quite hard to answer. There is just something wonderful and special about the island that you have to experience for yourself to realize.

Personally, I love the food, the sunsets, the "mood", but Bali has a lot to offer, including arts, smiling faces, exotic landscapes, endless heat, surfer's dream waves, music for all ears and ages to enjoy, as well as lots of culture.

Images taken from HERE, though I noticed many are watermarked by baliwww.