During the WTTC Global Summit in Rwanda, African Ministers of Tourism from Kenya and South Africa emphasised the crucial role of enhanced connectivity and visa liberalisation in promoting intra-African travel. The panel discussion, titled “Clearing the Pathway,” stressed the significance of easing travel for African citizens and highlighted the advantages of implementing a visa-free regime within the continent. The ministers underscored the need for collaborative efforts between governments and the private sector to facilitate policies around connectivity, acknowledging that the promotion of intra-African travel requires a joint approach.

In addition to discussions on connectivity, Kenya unveiled plans for a new marketing and promotion campaign, centring on its identity as the “Cradle of Humankind.” Notably, the country’s tourism industry has demonstrated resilience post-COVID-19, with optimistic projections of achieving a record-high hotel occupancy rate of at least 90%. This may be due in part to the wildlife safaris in Kenya, facilitated by businesses such as SkySafari.

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