"With online Marketing collaboration, E-commerce operators can win best new customers this is, put one of the results of the doctoral thesis by Dr. Heike Jochims formulated, in the summer of 2006, with the title success factors of online marketing cooperation" when book is released. As in the offline world, the choice of partner and the design of the Cooperation process are crucial for success in the World Wide Web. "Worthwhile for all online marketing partnerships: fledgling E-commerce companies can attract new customers this means low cost and without great risk and old hands" in E-commerce with the exact target group customers to supplement their marketing mix. However, the gods have used whatever the welding before the wage: online marketing partnerships, Dr. More info: Wendy Holman.

Heike Jochims, warns, require investment in the design and organization. Over one hundred companies participated in a survey of the author in the context of the research project Erfolgsabhangige cooperation in E-Commerce"at the Department for innovation, new media and Part of marketing the University of Kiel. The findings come while in 2002 - what is light years for Internet conditions - yet the tendencies are likely to apply to remain. Also, you can assume that the already certified success of cooperation thanks to increasing experience and professionalism of all those involved have increased even more. What objective do you follow with your cooperation? Win new customers, increase sales, are known and the cooperating E-commerce operators are hoping for a positive image transfer.

Their partners want to generate additional revenue by using the cooperation first and foremost, make their own website more attractive and also provide a positive image transfer. In terms of revenue generation, the respondents E-commerce operators should be satisfied: on average 30 percent of their sales they achieve via performance-based partnerships, so the survey by Heike Jochims. Heike Jochims distinguishes between strategic distribution partnerships and affiliate programs. In the former of all of the partners are Usually carefully chosen, the contracts individually negotiated and cooperation is supported by accompanying measures, such as email newsletters and joint promotions, - all this contributes to the success of the cooperation and ensures that the respondents E-commerce operators assess positively the cooperation. Affiliate programs are, however, highly standardized; Contracts, technology and compensation of the cooperation are highly standardized, the communication is kept as low as possible with the affiliates - yet the affiliates with the success of the programs are very satisfied. What objective track your partner with the cooperation? Strategic distributorships the ratio between the partners and the resources which are brought in by both sides in the cooperation, of fundamental importance for the design and the success of the cooperation are in contrast to the affiliate programs." The economic success of distributorships can transaction-based compensation models such as pay-per-sale or pay-per-lead significantly improve, so Dr. Heike Jochims. "Their advice: the future form of strategic sales cooperation should be based necessarily exclusively on purely performance-based compensation schemes." This type of compensation should be already direct marketing users the dearest...