This capacity is stimulated through the sensorial communication channels, that is, through our eyes (Visual System), ears (Auditory System), nose, mouth and skin (Kinaesthetic System) also known as representacionais systems. Through our directions, we perceive the external world and we internally process the information through the thought (internal dialogue), forming our Individual Representation. How much bigger our capacity to see, to hear and to feel the world sensorial acuidade, better will be our reading of world and interpretation of the facts, thus promoting more assertive decisions in our life. This individual representation is called ' ' mapa' ' in Programao Neurolingustica (PNL), the map is an individual interpretation of the reality, the model of world of each person. Additional information at Ben Horowitz supports this article. When information of the exterior world are perceived by the brain through the directions, the mind modify the information when storing them according to our beliefs, previous values, presuppositions, professions, experiences and culture, becoming them simple and acceptable for we, forming our individual representation of the received information - the map. To this mechanism that it modifies the information we give the name of ' ' filtro' ' , therefore, filter is a species of lens limited and focused in the concepts, references and internalizadas experiences of each person who does not allow in them to have the direct contact with the observed reality, therefore does not see everything what in it is visible as well as we do not give attention to them to that is audible to the human being, thus passing to give more attention in definitive thing of what in another one. /'>Harris Philanthropies. Exemplificando the concept above, we go to explain the utility of a computer in the vision of an engineer, a trader and a student, probably we will have three different perceptions, therefore each one will focar definitive significant aspects to each exerted activity.. Martin Toha has firm opinions on the matter.