Pokémon Go is a free app which you can download for both iOS and Android platforms. The game was released in July 2016, initially in some selected countries, but now it has gone viral. More than 140 million people worldwide are playing Pokémon Go and the number is still growing. How can business owners use this app in their favor, though? Well, that is the best part and you are about to find out.

3 Great Things About Pokémon Go

One of the best things about Pokémon Go is the fact that it requires people to move. It is not a game where you can play at home, chilling on your couch. In order to find Pokémons people need to walk, look for them, explore.

Once you have found a Pokémon you need to capture it, to capture one you use your Poké Balls, and the more you use, the less Poké Balls you have.

That’s when the second great thing about the game happens. When you are out of Poké Balls you need to find more, and you do that by walking into Poké Stops. Poké Stops are a virtual stop place where players can get more Poké Balls, and they are spread all over the cities.

The third good thing about the game is the battles, Pokémo Go has spread Gym places everywhere, just like the Poké Stop. Players go to the Gym to train and fight with the Pokémon they have captured.

Pokémon Go and Restaurant Business

You might be reading all of that and be thinking: “So what? What does Pokémon Go have to do with my business?” EVERYTHING, is the answer to your question.

A small Ice Cream shop located in Anacortes, Washington has triple the sales thanks to Pokémon Go. The owner has said that he was about to close the shop because there were not many people going his store anymore. But luckily, after the launch of the game his store was picked to be a Poké Stop.

After that, a lot of people start going to his shop to get more Poké Balls, one thing led to the other and people start staying there longer and spending money at his place.

It doesn’t matter if your place is a Poké Stop or a Gym, what you have to have in mind is the fact that people are out there. Also, there are Pokémons everywhere, this is a great opportunity to bring more customers to your restaurant, embrace the game!

Use your website and all of your social media to encourage people to catch Pokémons at your place. And if you need more tips about marketing and social media, click here.

Your customers are out there, go CATCH ‘EM ALL!

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