It’s rare that a small three-weight Typeface Family finds much use. Single-weight display designs can have long and full lives, and many large text and display families have become classics, but three-weight designs – especially those lacking italics – seem to get lost in the shuffle. They’re usually not distinctive enough to be a successful display design and do not have the stylistic range to satisfy the needs of textual copy.

And then there is the Cachet™ family. Designed by David Farey and Richard Dawson in the late 1990s, it was made available in only book, medium and bold weights, with no italic designs. And yet, Cachet proved to be a consistently Popular typeface. The diminutive family earned its street cred in brand development, periodical design, advertising campaigns, posters, brochures and even pharmaceutical labels.