The Applied Sans™ typeface family takes the charm of early Sans serif designs and restifies it for the 21st century.
The first sans serifs Typefaces widely used in print were Germanic in origin – designs like Ideal Grotesk and Venus. Admired for their neutrality and simplicity, when compared to other typefaces of the time, they tend to stand out today because of design eccentricities. Somewhat awkward curves, squarish contours, subtle Art Nouveau influences and inconsistent family weights differentiate these typefaces from the refined and balanced grotesques of the last decades of the 20th century.
