The 3D display Technology is revolutionizing the television and cinema viewing experience. The latest marketing gimmick to promote movies and video games is to make a 3D version of them. Once consumers have got a taste for the new technology, it is likely to change viewer ship in a big way. But the technology is not currently cheap - a reason why marketers instead of regular consumers have taken to it in a big way. 3D LCD display rentals have also seen a boost owing to the tremendous response the technology has received at the trade shows and other marketing events.

How Does 3D Work?

Strange though it may sound, 3D actually works using the natural depth perception that human vision possesses. To put it simply, we have two eyes at a distance from each other, approximately three inches. Each eye sees an image or scene from a different perspective or angle. Our brain merges the two perspectives and processes them further to calculate distance or depth of the object being viewed. When visuals send a different image to each eye, a 3D effect is created. 3D movies or games can be viewed only by wearing a pair of special color filter Glasses, polarized glasses or shutter glasses. All 3D TV manufacturers sell these special glasses with the TV units. For those opting for 3D LCD display rentals, the equipment rental firm will provide the glasses along with the display unit.

The latest in technology however is 3D viewing without glasses. Contrary to the first impression, the technology still requires a special lens. For viewers who dislike wearing goggles while watching TV, a few manufacturers have come up with lenticular lenses, which could be used instead. These are fixed on the screen but needs to be exactly aligned to the image being viewed. Using lenticular lenses may seem more comfortable than wearing glasses, but they come with a set of conditions like specific viewing distance and so on. 3D LCDs like the ones developed by Sharp come with a parallax barrier that controls the direction of light and the way it is viewed.

How much does a 3D LCD TV cost?

The worst thing about this great technology is that it costs a bundle. However, the average consumer seems quite ready to pay the price for such extraordinary viewing experience. 3D LCDs can cost around $3000 on an average with base models coming in at $1700. And the ones with better features can cost anywhere between $6000 and $7000. Each set comes with only a pair of goggles so additional glasses will need to be purchased for ideal family viewing.

Where price is a deterrent, consumers can always look to an equipment rental service. 3D LCD display rentals solutions are already being offered by many equipment rental firms. Companies like Panasonic, Samsung, Sharp, Sony, Toshiba and LG are pushing their 3D LCD models with many interesting deals offers. The internet is often the best place to begin looking for these special deals.