What is the WooCommerce shop page?

The Woocommerce Shop page is like a special page that shows all your products. It’s a bit different from other pages on your online store. If you use SEO plugins, they might have special settings for this page.

On the Shop page, your products are displayed in a grid. Each product has a big picture, its name, price, and sometimes star ratings from reviews. But you can’t choose options or decide how many you want to buy directly from this page.

The shop page might take up the whole width of the screen, or it could have a sidebar with filters you can use.

The default shop page looks good for some products, but not for all. If it doesn’t suit your products, you can change how it looks. Customizing the Woocommerce shop page lets you make it better for what you’re selling.

Benefits of customizing WooCommerce shop page

Customizing your WooCommerce shop page has many advantages tailored to your specific needs:

Better User Experience: 

If you customize your WooCommerce shop page, your customers will find it easier to use and more straightforward. This can boost how many people buy from your online store and make them happier with their overall experience.

Smart Product Display: 

Customization lets you highlight products that are popular or on sale, especially during special events or discounts. This can make showcasing your products more efficient and effective, helping customers see and choose what they want.

More Control and Flexibility:

By customizing your WooCommerce shop page, you gain more control over how your site looks and works. This flexibility allows you to make changes and improvements whenever needed, meeting the changing needs of your customers and your business.

How to customize WooCommerce shop page

In this section, we’ll show you how to customize the Woocommerce shop page using two different methods:

1.Programmatically
2.With a page builder

1) Customizing the WooCommerce shop page programmatically

Initially, let’s explore how to customize your WooCommerce shop page without depending on a page builder or plugin. The notable benefit of this approach is the avoidance of integrating third-party applications into your site. While the process is designed to be straightforward and should not demand more than a few minutes, having a basic understanding of coding can be advantageous.

Step 1: Establish a child theme

If you haven’t set up a child theme for your current theme yet, it’s time to do so. Creating a child theme is crucial because, when you modify your theme and then perform an update, the new files will overwrite the old ones, causing you to lose your changes.

To prevent this, customize your theme using a child theme. You can create a child theme through various methods, either by using a dedicated plugin or by coding it yourself. Refer to our guide on creating a child theme in WordPress for more details on both approaches.

Step 2: Create the folder structure in your child theme

Now, we’ll use an FTP client to change the website files. If you don’t have an FTP account, we recommend FileZilla software but you can use any client you like. After creating your child theme, go to your site files and follow this route: /wp-content/themes/your-theme.

Let’s say, you have created a child theme for the ProductZ theme. The folder name should be something like  ProductZ-theme. Then, click it and create a folder called WooCommerce. After that, create a file called archive-product.php, which is the shop page template file. You’ve created a WooCommerce shop page in your store but it’s blank so now you have to add some content.

Step 3: Create content for your shop page

Keep in mind that whatever you write in the text editor of the archive-product.php will appear on the shop page, and your customers will see it. Here you can use some coding to work your magic with your shop page. However, if you’re not sure how to do it, go to the next step.

Step 4: Create a shop page template

Instead of starting from scratch to create a WooCommerce shop page, you can take an existing template and modify it. To do this, go back to the main theme and search for the single.php or index.php file. If you find either of these, make a copy and paste it into the WooCommerce folder you set up in Step 2. If both files are present, copy single.php. Afterward, delete the archive-product.php file and rename the pasted file to archive-product.php.

By doing this, we’re using the post template file as your shop page, but it might resemble a product page. However, this might not be exactly what you want. You probably prefer your WooCommerce shop page to look like a shop page, not a product page. To make it more suitable, we’ll use some special commands called shortcodes for customization.

Step 5: Customize the shop page using shortcodes

Initially, arrange your products into columns or rows. For instance, if you wish to showcase your products in 2 columns, each containing a maximum of 6 products, insert the following code into the archive-product.php file:

If you’re uncertain about the process, adhere to these steps:

• Open the archive-product.php file.
• Remove the text between
  and
  . Ensure that you retain these two lines of code; solely eliminate what lies between them.
• Insert the following line of code into the vacant space created by the deletion:
• Save the changes
• Congratulations! You’ve just built a new WooCommerce shop page!

2) Customize the WooCommerce shop page with page builder

Follow these steps for a straightforward WooCommerce shop page customization using the Elementor plugin, a WordPress page builder.

Step 1: Install and activate Elementor on your WordPress site.

Step 2: Navigate to Pages > Add New and create a new page called “Shop” (or whatever you would like to call your shop page).

Step 3: Edit the newly created “Woocommerce Shop” page with Elementor. Click the “Edit Woocommerce shop page with Elementor” button to start customizing the page with Elementor.

Step 4: Place a “WooCommerce Products” widget on the page using drag-and-drop. In the “General” tab, choose the product options you wish to showcase on the page. This involves specifying the number of products to display and their SKU.

Step 5: Edit Woocommerce shop page and design and layout of your shop page by selecting the “Style” tab. Here, you can change the design of the product box, including its size, background color, and borders.

Step 6: You can also use Elementor’s “Theme Style” settings to customize the design of your product pages further. This allows you to apply the same design attributes across your pages.

Step 7: Save your designed shop page and publish it.

Step 8: Go to WooCommerce > Settings > Products > Display. Under “Shop pages,” choose the recently created “Shop” page from the dropdown menu.

Step 9: Click “Save changes,” and your customized WooCommerce shop page will be live on your website.

Hire Woocommerce developer to customize shop page 

If you’re seeking to enhance and tailor your WooCommerce shop page to meet specific needs, hiring a skilled WooCommerce developer is a crucial step toward achieving a unique and efficient online store. At Cyblance, we understand the significance of a well-customized shop page in the success of your e-commerce venture. Our team of experienced WooCommerce developers possesses the expertise to transform your store into a personalized and user-friendly platform.

When you hire a WooCommerce developer from Cyblance, you are tapping into a wealth of knowledge and proficiency in e-commerce development. We take pride in our ability to craft bespoke solutions that align seamlessly with your business requirements. Our developers are well-versed in the intricacies of WooCommerce, enabling them to implement tailored features and functionalities on your shop page. Whether it’s optimizing the user interface for a smoother shopping experience, integrating advanced search and filtering options, or incorporating unique design elements, our team is committed to delivering a customized solution that stands out in the competitive online marketplace.

At Cyblance, we go beyond the conventional to ensure your WooCommerce store is not only visually appealing but also functionally superior. We take the time to understand your business model, target audience, and specific needs, allowing us to create a shop page that caters to your customers and enhances your overall online presence. If you’re looking to elevate your e-commerce game, hire WooCommerce developer from Cyblance, and let us bring your vision to life.

Conclusion

Customizing your WooCommerce shop page is a pivotal aspect of establishing a thriving online store. This blog extensively covers a step-by-step guide for seamless customization. Opting for customization empowers you to curate a distinctive and optimized shopping journey, enhancing conversions, bolstering brand recognition, and providing the flexibility to adapt your online store to evolving business dynamics.

Choosing Cyblance, a leading WooCommerce development company, adds a layer of expertise to this process. With Cyblance, you not only gain customized solutions but also access a wealth of experience and commitment to client satisfaction. This ensures that your online store is not just a platform for products but a dynamic and tailored space that aligns with your vision and captivates your customers. For an even more enriched user experience, explore our WooCommerce product page customization blog.

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