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The retail environment Lighting - Interior Designing Company
The retail environment is lit predominantly artificially. Natural daylight is evident through the facade but does not always reach into the depth of the store. Also, natural daylight changes throughout “Interior Designer in Jaipur” the day in terms of its direction and intensity and is affected by the seasons. Artificial Lighting is not subject to these changing conditions and can be controlled in a way that natural lighting cannot. Lighting is used to entice the customer into the “Interior Designer in Jaipur”
store and pinpoints the products on display. Artificial lighting has improved significantly since the light bulb was designed and most people are now conscious of the impact that it has on energy consumption (lighting currently accounts for 40 percent of energy consumption of non-residential buildings). { Interior Designing Company } New lamp technology has given lighting energy-saving efficiency, with LEDs, new CDM-T lamps and fluorescent f ittings now in widespread use. The brightness of artificial lighting is measured in Lux. The brighter the light source, the less energy efficient it becomes. { Interior Designing Company } Retail spaces are known for using high levels of Lux, so in recent years research has been conducted to find out the range in which the human the eye perceives differences in light levels. In doing this, retailers have lowered the Lux levels without affecting the overall the brightness of the interior. For example, the window display, which used to be 1000 Lux, is the brightest element of the store. This has now changed to 750 Lux following these studies, “Interior Designer in Jaipur” thus decreasing its environmental impact. The retail designer works closely with a lighting designer to create the desired effect for the branded interior. A reflected ceiling plan is drawn to indicate the positioning of light fittings in relation to the displays, products and services. This drawing is really important in terms of setting out the interior space and will contain a key that identifies all of the light fittings as symbols plotted onto the drawing. “Interior Designer in Jaipur” Fixtures and fittings are often shown in a dotted line or in a grey or fine line so that the fitting can be lined up correctly with what is happening below. Ceiling features and rafts will also be indicated
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Principles of lighting
Retail interiors are lit in a very specific way so that the product is illuminated to the best advantage and so that the journey around the store is highlighted with different layers of brightness and focus. “Interior Designer in Jaipur” There are usually three different layers of light. First is accent lighting, which highlights the product and is the brightest element in the store. Second is task lighting, which is present in the service areas such as the cash desks,[ Modular Kitchen in Jaipur ] fitting rooms or consultation spaces and is not as bright as the accent lighting. Third is ambient lighting, which guides the customer around the walkways and does not impact on the lighting of the product or services.
Accent lighting
The shop window plays with the contrast of daylight and artificial light. As the time or season changes, daylight fades and gives way to the artificial illumination. “Interior Designer in Jaipur” As the customer approaches the store, the window display is strongly lit to focus the eye and draw the customer in. Once inside the store, the accent lighting is focused on the product using a variety of fittings and techniques. Downlighters in the ceiling wash walls and mid-floor fixtures, and lighting glows internally from LEDs in cabinets, creating lightboxes behind signage. [ Modular Kitchen in Jaipur ]
Task and feature lighting
The task lighting illuminates cash desks, fitting rooms, seated areas and consultation spaces. The lighting level is dropped slightly so that it does not interfere with the accent lighting, but is bright enough for the customer and staff to see what they are doing. “Interior Designer in Jaipur” The task lighting may be in the form of a feature light; a pendant or chandelier to highlight the activity below.
Ambient lighting
The ambient lighting’s task is to highlight walkways and give a general glow to the space that does not encroach on the accent or task lighting. The lighting over walkways may be recessed into the ceiling or a row of equally spaced pendants. [ Modular Kitchen in Jaipur ] Often the ambient lighting is incorporated into a ceiling feature, such as a lighting trough, for instance.
Light fittings
CDM (CERAMIC DISCHARGE METAL HALIDE): This light fitting is incredibly bright and is used in window displays and to wash walls filled with products. LED (LIGHT EMITTING DIODE): Suitable for cabinet lighting and sometimes used as ambient floor lighting, this fitting has a very low heat emission and is energy efficient. The fitting is made up of a series of small bulbs that are very long-lasting and can come in a variety of colors. LOW-VOLTAGE DOWNLIGHTERS: Low-voltage “Interior Designer in Jaipur” fittings are used in recessed downlighters. They are used either independently or as secondary lighting for products and can also be used to wash the interior with ambient light. These fittings should be set at about 750mm apart to give an even glow.
FLUORESCENT: These fittings are very versatile and come in a range of lengths between 300mm and 1500mm long. They can also be circular and come small enough to fit inside cabinets. They can be positioned behind ceiling rafts or wall pelmets, “Interior Designer in Jaipur” overlapping each other for an even glow of ambient light, or used in back-of-house areas as they are inexpensive and efficient. They have an average lifespan of 12,000 – 20,000 hours. TRACK LIGHTING: This is often used when there is little or no ceiling void available to recess a light fitting. They are not the most attractive form of lighting but are efficient in certain circumstances. They come in a range of contemporary styles.
NBP Interiors - Interior Designer in Jaipur
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