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Sales – Interior Designer in Jaipur
The most important thing about any the retail interior is its ability to sell products and sustain the business. The entrance, “Interior Designer in Jaipur” circulation and pace are all important design issues for the retail designer to contend with, but it is the products and the way in which they are displayed that is the biggest challenge. It is important to mention that although it is the most essential area for development within the scheme, it would not function without the other areas, we have already considered. Understanding the product and the necessary quantities needed on display and in immediate storage is paramount to successful merchandising. Retailers’ stock tends to change on a regular basis, so flexibility is the key to a functional display fixture. “Interior Designer in Jaipur” The positioning of merchandise within the interior is very important. Retailers understand their key products and what draws their customers in. The retail designer must use this wealth of knowledge and experience to arrange the products throughout the Store so that the customer is enticed from one to another on a particular journey. “Interior Designer in Jaipur” In the design manual, the retailer’s merchandising principles are set out as part of the branding and marketing agenda. The retailer may have very specific requirements depending on the merchandise and the range of other related products. For instance, it may be important to always have four wall bays in a row without a break with shelves above. Most large retailers have an inhouse “Interior Designer in Jaipur” merchandising team who spend their time working with the products in a generic space (usually in the retailer’s main branch office) and deriving solutions to displaying the items effectively. Many products work in collections. Fashion and clothing is a good example of this, where the clothes and related accessories need to be displayed together. “Interior Designer in Jaipur”
Product display – “Interior Designer in Jaipur”
Taking up a large part of the retail designer’s remit is the design of fixture displays. Some fixtures can be bought in a kit form and either used directly in this state, or adjusted with finishes to suit the interior design; other fixtures are custom made. Custom-made pieces work particularly well if the scheme is to be rolled out; the cost of making the fixtures becomes cheaper with larger production quantities. For one-off stores, an off-the-shelf system may be a better solution. “Interior Designer in Jaipur” These elements, although not at the forefront of the consumer’s experience, are the vehicles that drive the interior scheme and make the space function and sell products. Products can be displayed in a variety of interesting ways, but can be broken down into two different types: wall display and mid-floor fixtures. Using the interior walls is one of the “Interior Designer in Jaipur” main ways to display products. Go into most retail spaces and the walls will be lined from floor to ceiling with goods. The only instance where this may not be seen is in the premium retail sector as smaller amounts of product “Interior Designer in Jaipur” are displayed to give a feeling of exclusivity. The principle of the design of the wall fixture is simple. They tend to be (and should have the ability to be) “Interior Designer in Jaipur” constructed from panels so that they can hold an array of hooks and hangers that can be adjusted to suit any situation. The retail designer will make the wall fixtures unique to the scheme through its material finish. The wall allows for a high level “Interior Designer in Jaipur” of stock over a large surface, which frees up the central spaces for circulation and feature displays. Between the standard bays are opportunities to make feature statements through specialist display and graphics. The mid-floor fixtures consist of a selection of different elements that create interest and stagger the customer’s view so that glimpses of stock behind can be seen. The fixtures could be in the form of tables, cabinets or free-standing gondolas, or could be wrapped around a column, for instance “Interior Designer in Jaipur”
NBP Interiors - Interior Designer in Jaipur
As well as displaying products, the retail space must include areas for customer service. For most, this will happen at the point of sale when goods are being purchased. But there will also be dedicated space at which
customer/staff contact can mean a sale. These spaces consist of fitting rooms and staff/customer consultation areas. These are support areas, and although used for selling, “Interior Designing Company” they do not necessarily contain displayed stock. The design of these spaces is just as important as that of the main displays. Because they are used by the public they are carefully considered in order that they work alongside the branded interior in terms of finish and graphics, Interior Designing Company” and so that they convey a positive image of customer service. The ancillary space refers to the area that is put aside to house the functional elements of the store, aside from selling. This area supports the running and managing of the store on a daily basis and provides essential areas “Interior Designing Company” for storage and facilities for staff and is often referred to as ‘back of house’. Public toilets are often provided in larger retail stores and come under the heading of ‘ancillary’.
Fitting rooms
In fashion stores, fitting rooms are essential for customers to ‘try before they buy’. “Interior Designing Company” There have been some trends in fitting room design over the years that are worth mentioning. High-street fashion stores once favored one big open space for all with mirrors all around. Some stores also had a small amount of very tight cubicles with badly fitted curtains alongside the open space, making trying on clothes an uncomfortable experience for many. Most now have separate spacious cubicles for changing with mirrors “Interior Designing Company” on all sides, a fixed seat, hooks for your own clothes and bags, and a solid lockable door for added discretion. The entrance into the fitting room can be a key area to enhance the shopping experience. In larger stores, this space contains seating and sometimes even “Interior Designing Company” entertainment for those who have to wait. In smaller stores that do not have the space to do this, the most basic entrance will have a rail for unwanted items and sometimes a sales assistant to help and log the clothes that are being tried on (fitting rooms are one of the main places where shoplifting occurs). Another aspect of fitting room design that is notoriously important is lighting. “Interior Designing Company” The positioning of the light fitting in relation to the mirror and the colour of the light shining on bare skin can be unflattering and would not aid a sale. As technology has progressed, fitting room lighting has taken a different approach with many cubicles containing a switch so that the customer can adjust the lighting levels and color to suit. Every clothing store must have a fitting room equipped for customers with disabilities. The room must be large enough to take a wheelchair; “Interior Designing Company” it must have grab rails and a strategically placed mirror as well as a seat. In very small stores, it is acceptable to have just one changing cubicle, but it must comply with disability rights and laws and building regulations
Consultation areas – “Interior Designing Company”
For the majority of retailers, customer service is key to consumer enjoyment. In the mobile phone, jewellery and now eyewear sectors, as well as showrooms for cars, furniture and white goods, consultation areas or booths are an integral part of the interior scheme. These are spaces where a customer can sit with a salesperson and discuss their purchase needs. “Interior Designing Company” The area often consists of a table of some sort with seats positioned so that two customers can sit opposite the salesperson. Some consultation areas are private so that the customer feels at ease with an expensive purchase, or public, demonstrating to other customers that transactions take place. “Interior Designing Company” When designing consultation areas, the designer has to be aware of the customer’s needs: private or public, noisy or quiet, so that the correct furniture and screening can be used. Also, the consultation desk will need to house equipment so that transactions can take place.
NBP Interiors - Interior Designer in Jaipur
Point of sale – ” Interior Designer in Jaipur “
The point of sale marks the end of the journey around the store and is the point at which a customer will pay for goods. The location of the point of sale is very important. In larger stores, there will be access to till points in several locations, often relating to a department, one in menswear and one in womenswear, for example. In supermarkets, the till points are usually located in front of the exit doors. This allows for heavy traffic flow in a runway fashion and indicates the end of the overall process. ” Interior Designer in Jaipur “ In smaller stores, the till point or cash desk can be located in a number of places: at the back of the store, with a feature wall behind it so that it can be seen from the shopfront; halfway into the store along a side wall, dividing the product display; or at the front ” Interior Designer in Jaipur “ of the store, close to the entrance and marking the end of the shopping experience. Also, positioning the till point by the entrance of a small store where there may only be one or two members of staff working is advantageous. The entrance/exit can be watched by the staff from the till to deter shoplifters. In some retail instances, the point of sale may be a self-service coin/card machine. ” Interior Designer in Jaipur “ These devices are increasingly being used in supermarkets, petrol stations and train stations to provide a quicker service at peak times. As well as being a place to pay for goods, the point of sale also holds a merchandising opportunity with ‘impulse’ buys such as chocolate, stamps or phone top-ups ” Interior Designer in Jaipur “ .
Back of house – ” Interior Designer in Jaipur “
The ‘back-of-house’ area is the part of the store that the customer never sees. As its name suggests, it is almost always positioned at the back of the store. This is so that it is located off the service area behind the shop unit for easy access ” Interior Designer in Jaipur “ for deliveries and removing packaging and other waste from site. There is often a door that leads directly to the service area from the back of the store so that deliveries aren’t taken through the main shop. This door can also act as a secondary fire escape from the building and it is important to make ” Interior Designer in Jaipur “ sure that the hallway from the store to the rear exit is wide and without obstacles. Within the back-of-house area there will be, at the least, a staff room containing a basic kitchen with microwave, kettle and table and chairs, staff toilets (this could be one disabled cubicle for small stores, or a separate male and female facility), ” Interior Designer in Jaipur “ a small manager’s office and a stockroom. The stockroom will be as large as possible and racked up to the ceiling, usually using a standard storage kit, ” Interior Designer in Jaipur “ some of which come with mezzanine constructions to take full advantage of the height of the space. The finish to the ‘back-of-house area’ is basic but durable, using cost-effective materials throughout.
Customer toilets – ” Interior Designer in Jaipur “
In department stores and supermarkets, the provision of customer toilet facilities is essential, especially if the store contains eating or refreshment facilities. Some treat these areas ” Interior Designer in Jaipur “ like back of
