NBP Interiors - Interior Designer in Jaipur
NBP Interiors – Interior Designer in Jaipur
Out-of-town Shopping extends far beyond the realms of the shopping center. The landscape of
many countries are scattered with large warehouse-type buildings that contain endless amounts of
merchandise. The advantage of out-of-town shopping is in enabling accessibility. Towns and cities are often limited in parking space and have heavy traffic congestion. The out-of-town experience has an abundance of parking and is often situated near major roads. The downside, however, is the effect these buildings have on the countryside and the ever-decreasing areas of natural beauty. There are traders that naturally fit into out-of-town retail spaces, which can be broken down into the categories of retail outlets or villages, retail parks, megacentres, and hypermarkets.
Retail outlets - Interior Designer in Jaipur
The retail outlet or village is designed around the idea of a shopping mall, and can be open to the elements or under a covered mall. The village will include a food court and the usual public conveniences alongside large
retail units. The units are warehouse-like and often constructed from brick and steel with full-height glazed shopfronts. Retailers use these spaces for selling off excess stock at discounted prices. The interior fit-out of such units is often done on a low budget with little attempt to hide the industrial nature of the space. Elements of the retailer’s branded interior will appear in terms of graphics, fixtures, and finishes
Retail parks and showrooms – Interior Designer in Jaipur
For some retailers, the out-of-town location is the ideal solution for their product type. Large items such as
furniture and DIY paraphernalia, cars, white goods, and outdoor and gardening equipment all benefit from having easy
access in terms of deliveries and storage. The warehouse-like spaces work well for displaying large items and
creating lifestyle spaces such as room sets, that help the customer buy into the product. The units also work well as showrooms for cars due to the open-plan nature of the space and large frontages for maneuvering stock.
Megacentres – Interior Designer in Jaipur
‘Megacentre’ is the term used to describe an out-of-town retail shopping centre of huge proportions. The megacentre offers thousands of parking spaces, several anchor stores and leisure facilities such as sports
complexes, multi-cinemas and in some countries, water parks. The centres are open throughout the day
and into the night, seven days a week. The megacentre is a derivative of the shopping centre and all the same
rules about its design and circulation patterns apply.
Hypermarkets – Interior Designer in Jaipur
The hypermarket is a concept created by major supermarket chains. Supermarkets are often positioned on the edge of a town or city with smaller ‘express’ versions in the city centre or at other points of high footfall. The hypermarket is a much larger version of the supermarket and carries a generous variety of products under one roof. The buildings are industrial-looking warehouses and contain everything from groceries to clothing, white goods, homeware and gardening. The supermarket chains buy stock in bulk, which makes it cheaper, and they then pass some of this discount on to the customers. These spaces tend to be rambling and organised in the same way as the supermarket, with aisles of products stacked high and divided into categories depending on the product. Some hypermarkets are spread over two or more floors. Wide, long, angled travelators are used to take the customer between floors with shopping trolleys.
Retail sites The concourse - Interior Designer in Jaipur
NBP Interiors - Interior Designing Company
Retail exists wherever there are consumers with time on their hands and money to buy. As the travel industry has developed, so has the opportunity to sell. The concourse provides the retailer with an opportunity to supply a
concessionary sample of stock to the masses that are simply passing through, en route to somewhere else,
sometimes 24 hours a day. Train stations and airports particularly have volumes of space between platforms and gates that are ideal for the positioning of retail units. The concourse also aids the global success of a brand as retailers gain access to consumers from all over the world. Retail units within a concourse are simple structures. Some are freestanding in the middle of the concourse, with glass around all sides acting as the shop window, whilst others are divided along lengths of walls by stud partitions. Units are usually roller shuttered for security when closed. The stock for each unit is often locked away elsewhere in a separate storeroom for maximum security, with some retailers removing their merchandise at night.
Train stations – Interior Designer in Jaipur
Train station retailing suits particular product types relating to travel or gifts. In smaller cities, local trade can do well as the train station is often the beginning of a relationship between the consumer and the local area; the beginning or end of a journey. It would be familiar to see a leading chemist, a leading stationer, a leading fast-food brand and coffee shop available at most stations, however small, therefore providing essentials to the commuter or holiday-maker. In larger, more modern stations the concourse has been transformed into a full shopping experience. Sometimes, the station may lead into a shopping centre as part of the exit from the station.
Petrol and service stations – Interior Designer in Jaipur
Service stations were introduced along major motorways to provide a break for the fatigued driver. They have a
captive market and often raise their prices, as they do not have any direct competition. The choice and quality of
products and services available in the service station is varied. Most service stations provide a shop for snacks and
essentials, but the main income is from the sale of food and beverages. Like the train station and airport,
fast-food brands are readily available alongside canteen-style dining. Petrol stations have in more recent
years developed partnerships with other retailers such as fast-food or coffee chains, combining the sale of
petrol with forecourt retail potential. This was started as a reaction to large supermarket chains selling cheaper
petrol and was a bid to win customers back to the forecourt.
Airports – Interior Designer in Jaipur
Airports today have retail areas that could be described as shopping malls. Rows of units fill large areas of space with many leading brands available. The added bonus of airport shopping used to be that goods were duty free, but since this was abolished, airports have had to change their strategy in giving the traveller a shopping experience that is both satisfying and memorable. Airports were traditionally places for buying perfume, cigarettes and alcohol at discount prices. Today, airports are the ultimate example of destination shopping. Whole terminals are branded as a lifestyle shopping experience. To define the consumer market within an airport, you need to understand the type of traveller passing through. A terminal that deals with long-haul flights for instance will have to appeal to the culture and social aspirations of different user groups and can cleverly adjust the products and pitch to suit.
