NBP Interiors - Interior Designer in Jaipur
The retail venue, rather than standing alone, can be intertwined with an event or exhibition and
is often a destination point to signify the end of a journey around a gallery. As well as the physical sites discussed
in this chapter, retailing also happens from home. The home catalog has been around for many years, but with
the growth in Internet usage over the last decade, the majority of major retailers also have an online offer. Alternative venues outline these retail ventures and the gap they fill in the retail market
Galleries and exhibitions – Interior Designer in Jaipur
On any day out to a theme or leisure park, to see an exhibition, or visit an art gallery, there will inevitably be a shop
at the end of the journey that will allow you to buy into the experience or take home a souvenir. These shops are
dedicated to selling very specific products and enhancing the brand of the event. They are individually designed
to suit the product type and market audience; in the case of exhibitions, the shop content may be temporary
and frequently changed to match the exhibition, needing flexibility in its fixtures and display.
Large, well-known museums and art galleries are beginning to take their brand out of the building and onto the
high street, selling their merchandise to a wider audience as a concession in centralized department stores in major cities. Art galleries are competing with major bookshops to be the best destination shop for art books. This
trend sees the leisure and entertainment industry take a leap towards retailing that has never been seen before
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Virtual shopping – Interior Designer in Jaipur
The Internet has been the catalyst for the phenomenon that is virtual Shopping. Consumers have access to virtual shops 24 hours a day and can buy almost anything globally, from the safety and comfort of their home. Not only is shopping available from a computer, but also from a television or mobile phone. No physical space is required, goods can be stored off site or can be made to order. All major retailers have online shopping sites that allow the consumer to place orders and expect deliveries within days. Cheap overheads also mean a mass of independent retailers trade online. The website design is crucial to virtual shopping. It should be user friendly and must
NBP Interiors – Interior Designer in Jaipur
illuminate the brand clearly. Search engines play an important role in how many ‘hits’ the website has and all major retailers want their site to be at the top of the search list. The delivery service also plays a big role in the success of bringing customers back, as convenience is the key to Internet shopping. The emergence of virtual shopping raises the question as to whether retailers need physical shops at all. The answer lies in understanding the human psyche and the difference between shopping for necessity and shopping for fun. Convenience shopping is a chore; fun shopping engages in social interaction and the event of a day out. Also, physical shopping engages our senses in a way that virtual shopping cannot, through trying on clothes, feeling the quality of fabric, or smelling the printed pages of a book.
Retail sites Student case study - Interior Designer in Jaipur
This project takes on the regeneration of an existing Regency-style building and converts it into a concept store for instrument manufacturer Fender. In order to understand an existing building and to read its Interior structure, research into the building’s style and history must take place. Secondly, the geometries and structure of the building and the ways in which the building is affected by its context must be analyzed. Once this information is collected and condensed, the interior can be designed effectively. The resulting interior focuses on material
qualities to enhance the acoustics of the space, and the vertical circulation focuses on a central stair that weaves organically through the building.
The retail environment – Interior Designer in Jaipur
The retail environment consists of the factors that play on the customer’s senses in terms of sight, sound, smell, and touch. This transpires through materials and their textures, the use of artificial lighting, the interior climate, and the acoustic qualities of the space. The designer has a responsibility to be sensitive to the effects that design and building have on the environment and to minimize, where possible, waste and energy use. This, however, is not always under the designer’s control, but considering these issues at the forefront of the design process can minimise risk to the environment further down the line. THIS CHAPTER raises questions surrounding the ecological effects that retail and construction have on the environment and the ways in which they might be addressed.
