NBP Interiors - Interior Designer in Jaipur
Students were asked to design a marketplace that would bring together the different cultures and histories of
the surrounding area while being used as a vehicle to explore the idea of sustainable communities through
locally sourced produce. In this way, the project looked at creating bridges between user groups so that social
interaction could take place, and at regenerating an existing building for its original use, whilst exploring the
transient nature of space. Students made careful consideration of light and color, using the market and
its products as a point of inspiration. They also carefully considered their use of materials,
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using only those that
related to the context of the area and those that were locally sourced. They explored the different strands of the marketplace, through urban analysis, geometric and structural analysis of the building, light analysis and ergonomics. Students also inserted pattern, threshold, people movement and people mapping as streams of thinking. They discovered ways of thinking about the transient nature of human occupancy and the temporary nature of human existence and how this can inform the design process. The research, analysis and concept development formed the basis of the design project, with the user at the core of the design strategy
Retail sites - Interior Designer in Jaipur
The choice of space available to a retailer is vast in terms of location and type. Since the 1980s retail boom, developers have sought to take advantage of industrial wasteland and have regenerated disused spaces for retail
purposes either away from the city centre or as a connection to an already established shopping area; or as a regeneration programme to bring character and life back into a barren urban setting.
Interior Designer in Jaipur
A retailer has an impact on the surrounding environment through their choice of site, and has a responsibility to adhere to local planning restraints, to consider the effect on local trade, and to evaluate noise, traffic and congestion issues that may arise from their positioning. THIS CHAPTER broadly examines the variety of sites available to retailers, from high street
to the shopping centre, and discusses a range of one-off scenarios. Each site maintains a a different design approach that is influenced by both the context and the nature of the site.
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Retail sites Department stores - Interior Designer in Jaipur
The popularity of shopping as a leisure activity took off in the nineteenth century with the rise of a British phenomenon: the Department Store. For the first time, huge arrays of products were available under one roof. Before the department store, shops were highly specialized and expensive, with a low turnover and high overheads for non-food purchases. Drapery retailers began to see that the rationale of indoor food markets could work for the textile industry, in supplying products to a mass market.
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The layout was forever changing and growing as new lines were added, making the stores into the rambling spaces we still experience today. Later, buildings were purpose-built and designed in a range of impressive architectural styles.
Interior Designer in Jaipur
Today, the concept of the department store is still successful. It houses lifestyle merchandise from fashion
and accessories, to haberdashery, home, and cookware, to specialty food. The interior of the department store
is controlled by an in-house team of designers whose job it is to dress window displays, design the layout of
the store and its concessions, implement signage and other graphics and maintain a cohesive scheme
throughout the store.
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Entrance, circulation and interior layout – Interior Designer in Jaipur
The department store is first experienced from the pavement. The impressive facades dominate
the high street with their grand exteriors and full-height glazing. Window displays are evocative and
regularly updated, showing this season’s latest fashion and musthave items.
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The department store often has
several entrances, making it more easily accessible. The journey into the department store, in most cases,
begins with a central entrance foyer and atrium with stairs or elevators rising to each floor. The atrium is often impressive and spacious and acts as a meeting place or a starting point to the navigation around the store. The
traditional staircases were curved and ornate, taking their influence from Parisian stores.
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Today, escalators are
often seen in their place, with lifts also accessing each floor. Walkways are wide and clearly signposted. Each floor
has strategically placed payment areas and fitting rooms, which work around concessions. The shopping experience is concluded with space to eat, meet and refresh. New contemporary department store buildings are still based on traditional layouts, focusing on the central circulation space and relying on the concession scheme. The buildings are still monumental landmarks and places for social interaction
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Concessions – Interior Designer in Jaipur
The selling space in a department store is split into concessions. This basically means that each space is let out to
a different retailer. This creates the opportunity for fashion labels to sell alongside each other in one
establishment, making the department store a one-stop place to shop.
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The retailer’s design team implements
concessions and the space is designed in line with the retailer’s brand and other stores so that identity is clear and
constant. Each concession requires its own cash counter, display elements such as gondolas, tables and wall fixtures, and must consider the adjoining junction to neighbouring retailers and walkways.
Interior Designer in Jaipur
Graphics and signage are an important component to setting each concession apart, and advertising the strength of the brand; these also aid customer navigation. Retailers are often grouped together depending on product type and relationship to each other; therefore the reputation of the brand or brands may attract the desired client base to the department store.
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