NBP Interiors - Interior Designer in Jaipur
Student case study - Interior Designer in Jaipur
Students were asked to design a retail space for the display, selling, and storage of a luxury brand of mobile phone, incorporating a strong brand identity that can be easily recognized and accepted throughout the world. This resulting design considers the variety of product ranges and the number of phones to be displayed. The site used for the project is based on a typical retail unit in a shopping mall of approximately 40 square meters and a
ceiling height of three meters with adequate storage for 70 phones.
NBP Interiors - Interior Designer in Jaipur
The sales process allows staff to engage with customers once they have shown interest in a specific product, with space where the staff and customer can sit down to discuss the phones comfortably. The design concept is based on opulence, seduction and exclusivity and uses luxurious materials and lighting to suggest the quality of
the product and to mimic the identity of the brand.
Retail spaces - Interior Designer in Jaipur
Retail spaces can be defined and identified through different retail sectors. These sectors can be broadly described as food – the evolution of the market into a supermarket and specialty food stores; fashion – clothing,
shoes, accessories, and beauty products; home – DIY, furniture, fabrics, and cookware; and leisure and entertainment – sports, technology, travel, and finance. Each sector has been influenced by social and
economic conditions, politics, history, and the development of design processes.
NBP Interiors - Interior Designer in Jaipur
THIS CHAPTER aims to identify these influences on the designed space of each sector and explain the nature of the evolving retail experience. This is demonstrated by examining leading examples in retailing in each sector
Branding and Identity - Interior Designer in Jaipur
Food retail is a huge industry, evident in every town and city through its cafés, restaurants, coffee shops, and supermarkets. Today, large conglomerates and retail chains dominate food sales in the Western world, with many well-known brands pitching against each other and independent retailers for local trade.
NBP Interiors - Interior Designer in Jaipur
The design language of these retail environments, often repeated from town to town, can at first appear monotonous yet for many of us they are part of our everyday routine for sustenance.
Interior Designer in Jaipur.
Delve deeper into the concepts of such spaces and an interesting process begins to emerge. These spaces have derived from cultural influences and worldwide traditions, and have been interpreted into a systematic, functional store environment
NBP Interiors - Interior Designer in Jaipur
. For instance, many coffees shops and restaurants reflect European café culture, taking advantage of the
warm climate with open facades and exterior seating; similarly, supermarket product displays are reminiscent of
street markets and old market halls, with produce stacked high, and the colors of food and packaging utilized
to attract sales. The layout of the aisles too, pushing customers into a particular direction is set out in a similar way
to the market, but in a much more regimented manner.
Markets - Interior Designer in Jaipur
Historically, the marketplace has played a major role in the emergence of cities, from the covered markets of Central Asia and China, the Arab souk, and the Roman Forum to the street markets and marketplaces of European cities. Markets are traditionally
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the places where food and other essential items were brought into the city from the surrounding farmland or from the sea to be sold to the masses The trade routes for the transportation of such produce have been instrumental in creating communities in the form of villages and towns along the way.
NBP Interiors - Interior Designer in Jaipur
In many countries, the market is still the hub of the city. It is a place for engagement, creating a buzz with its
richness in activity, sounds, colors, smells, and experience. The market is transient, ever-changing, and part
of the urban landscape. Market stalls are constructed from simple frames to allow for flexibility,
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disassembly and storage. Each stall is like a little shop with the awning overhead creating an interior space
and sheltering goods from the elements. They are functional and allow for the display of goods on the table
height, with containers of food, piled high, and hanging for textiles. Here it is the product that sells itself rather
than the design of the display.
Market halls - Interior Designer in Jaipur
In the West, market halls were built as a way for housing market traders and sheltering them from the elements on the streets. In the 1980s, many market halls in the UK changed use or were demolished, as supermarket shopping became the norm. When the City of London was originally built, the strategy had been to meet the essential needs of all of the residents of the city and as a result, London had a wealth of sizeable wholesale markets:
Interior Designer in Jaipur.
Smithfield’s for meat and Billingsgate for fish (both of which are still running today). Borough Market, Covent Garden Market and Spitalfields Market were used for selling fruit and vegetables (only Borough remains as a food market). The market hall has seen a re-emergence in recent years and although it has lost its core value,
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it is now a tourist destination and a place for finding specialist high-quality ingredients, arts and crafts, textiles, and fashion. The layout of the market hall tends to be based on rows of permanent shop accommodations overlooking a central open market space for pitching stands.
NBP Interiors - Interior Designer in Jaipur
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