NBP Interiors - Interior Designer in Jaipur
Retail sectors Fashion - Interior Designer in Jaipur
Fashion has an important influence on the retail sector. First, the interior space is designed in line with current trends in color, material, and graphics. Secondly, the sector is dominated by the huge consumer boom in the Fashion industry, which covers the sales of clothing, accessories, and shoes as well as beauty products. Fashion is a market that is largely dominated by women and is very much an interactive social experience perceived by many as a day out.
NBP- Interior Designer in Jaipur
Fashion has played an important role throughout history in portraying class, wealth and heritage. However, fashion
retail really took off with the birth of the department store concept in Britain. In Paris in 1850, this was developed
into a shopping experience for the sophisticated Bourgeois, with the launch of the Grand Magasin, Le Bon
Marché.
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The diverse product ranges and fashions represented the Bourgeois culture’s commitment to appearance and material wealth, which is mirrored in the displays around the department store. As the world of fashion is ever
changing, fashion stores demand interiors that will appeal to the appropriate market. Fashion retail can be broken down into three areas: premium fashion labels, where innovative, cutting-edge fashions and retail spaces lead the way for their counterparts; boutiques, where the interior space is unique and styled to suit the needs of the individual; and the mass-consumed commercial fashion empire, where fashions and
interiors are fast paced, exciting and sometimes controversial.
The fashion house - Interior Designer in Jaipur
The fashion house is a term that is used to describe an exclusive fashion label, which has a designer or collection
of designers working under its name. The premium fashion interior has become the most influential and creative of retail spaces and has fuelled a fertile fusion of fashion and architectural design.
Interior Designer in Jaipur
The large fashion houses often implement their major brand stores in London, Paris, Milan and New York, as these are considered the most prestigious fashion capitals of the world. There are numerous displays of successful collaborations between fashion designers, artists, designers and architects, resulting in exciting and innovative retail spaces. This form of collaboration started in the 1980s, with minimalist stores created by leading architects coming to the forefront in retail design. These spaces were well crafted and detailed, often referred to as ‘white boxes’, in which clothing could be displayed like pieces of art.
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Today, we can still see examples of such interiors, but there is also a different type of space that has emerged. With the influence of cyberspace, the use of CAD modelling computer packages has transformed the design process in such a way that organic architectural forms are easier to manipulate and are being showcased as insertions into retail spaces.
NBP- Interior Designer in Jaipur
The relationship between the fashion designer and architect allows the fashion designer to gain a strong,
unique identity that the architect is able to realise in a quick timeframe. It is interesting to note that although
these spaces exist, it is a trend that is not commonplace in architectural circles.
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In some cases, the architect
will design a building for the fashion house, or work primarily on the interior of an existing building. The fashion house, in most cases, has a large budget and can therefore push the boundaries of contemporary design.
The boutique - Interior Designer in Jaipur
The rise of the boutique as a small independent retailer began in the late 1950s, in the aftermath of the Second World War, when the youth of that era was ready to embrace freedom and self expression. Before this time, a boutique was a department found in a larger store that provided clothing ranges somewhere between custommade couture clothes and cheap mass-produced wholesale clothes.
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The first of these revolutionary independent shops to appear in the UK was called Bazaar and showcased clothes by the designer Mary Quant, on the Kings Road in London. It was designed and implemented by Terence Conran. The shop was innovative in the way that it manipulated space in a cool and contemporary way. It had a fullheight glass facade that allowed the consumer to view the activities of the shop from outside. This was radically different from most retail spaces of that time and became symbolic of the rise of youth culture, which took place in the 1960s. Although Bazaar was influential in this mini revolution,
Interior Designer in Jaipur
its clientele mainly consisted of the wealthy and elite. The boutique as we know it today houses custom-made or one-off speciality pieces – a far cry from the most prominent brand stores in the premium market place. The interiors are small, considered and individually designed to suit the image of the clothing and accessories.
NBP- Interior Designer in Jaipur
Oki-Ni sell exclusive custom-made clothes from design houses such as Evisu, Levi’s and Adidas. The interior scheme of its London store is based on an oak ‘tray’ that acts like a stage, with piles of felt layered to create platforms for product display.
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Oki-Ni has offered the fashion market a fresh relationship between consumer and product. Limited edition clothes by global and independent brands are available exclusively online from Oki-Ni. 6a architects won the commission to design the flagship store on Savile Row with an installation based concept that emphasises the tactile and social opportunities of clothes shopping. Low piles of felt replace the traditional arrangement of shelving, rails and furniture, and define Oki-Ni’s physical landscape; the generous felt surfaces are both display and furniture.
Interior Designer in Jaipur
This departure from the established conventions of retail design creates a place where resting and socialising play a critical part in the discovery of new products.
Commercial fashion - Interior Designer in Jaipur
Barbara Hulanicki invented the concept of mainstream fashion stores when she opened Biba in London, UK, in 1964. Today, commercial fashion is dominated by chain stores with numerous identical shops in major towns and cities. The offer is available from every high street and is affordable to the masses.
Interior Designer in Jaipur
NBP- Interior Designer in Jaipur
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