NBP Interiors - Interior Designer in Jaipur
Consumer culture emerged in America in the 1950s following the Second World War. The focus of advertising was on enticing women back into the home after working in factories, filling jobs vacated by servicemen fighting abroad. The home featured predominantly in the role of the suburban housewife and kitchen gadgets and appliances became must-have items.
NBP Interiors - Interior Designer in Jaipur
The Festival of Britain, held in 1951, was a celebration of Britain’s past, present, and future and saw the launch of the new ‘Contemporary Style’, which was derived from American design, but was embedded with British traditions. The Council of Industrial Design (later to become the Design Council), led by Sir Gordon Russell, pioneered the role that designers were to play in society during these post-war years.
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The Contemporary Style was successful in its campaign aimed at British women. Furniture could be bought from a small number of high street retailers. It was designed to suit the space within new government-owned houses and flats that were being built at that time. Interior decoration and home DIY were becoming Britain’s post-war preoccupation, and therefore the need for paint, wallpaper, flooring, and furniture had a positive impact on the retailing industry.
NBP Interiors - Interior Designer in Jaipur
Homeware and mass consumerism Britain first came in contact with the the flat-pack concept in the early 1960s
when Terence Conran launched his own furniture collection, Habitat. Conran’s aim was to introduce his commercial furniture range to the domestic market and was a reaction to the lack of good, affordable furniture shops in the UK at that time. Influenced by the markets and shops in France and Northern Italy,
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the store became very successful in bringing a diverse range of inexpensive lifestyle products to the high street.
Some of the cookware products had never been seen on the British market before. The pots, pans, and other
cookware items were stacked high as on the European market stalls, and this has now become recognized as the Habitat retail concept. In 1974, during the recession in the West, Habitat launched its first Basics range – a collection of 100 home products at very low prices. The range was a huge success and enabled the company to attract a new clientele as well as the ride out of the recession. When the the idea was re-launched in 1982,
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Habitat was franchised in Japan. The Japanese loved the Basics idea and asked for permission to launch the concept under a different name. The concept store Muji was born and is now a leading retailer of ‘no-brand’ products that are simply packaged and sold cheaply with an emphasis on recycling and ‘no-waste’.
NBP Interiors - Interior Designer in Jaipur
IKEA and the birth of flat-pack As interest increased in the design of the home, the need for massproduced product ranges grew. The biggest innovation in furniture design of the late 1940s was flatpack furniture by the Swedish designer, Gillis Lundgren. IKEA later went on to develop their store concept around this idea and opened the first store in Sweden in 1958. The idea was to promote cheap,
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massproduced furniture and homeware that was easily accessible. The flatpack furniture is easy to store and assemble, thus affecting the sale price and the design of the showroom. The IKEA store as we know it consists of a showroom, marketplace and warehouse. The idea of the layout is that the customer walks a particular long route so that they view all of the products and room sets for inspiration, and note down the reference of the furniture they wish to buy. There are, however, short cuts through the space.
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Then, the customer has to walk through the marketplace, where products can be picked up, into the warehouse, where they select their furniture before paying for their items. This spatial structure was new to retailing and promoted mass-consumerism and accessibility.
NBP Interiors - Interior Designer in Jaipur
Premium home stores In contrast to the domestic furniture retailers on the high street, another breed of furniture and homeware manufacturers target the high-end market. This market sees the celebrated famous furniture and product designer at the forefront of the retail experience, with iconic pieces being sold, much like pieces of art, in both the domestic and commercial sectors.
NBP Interiors - Interior Designer in Jaipur
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