NBP Interiors - Interior Designer in Jaipur
Pop-up stores and events | Interior Designer in Jaipur
One phenomenon currently gripping retail culture is the pop-up store or installation, which is a derivative of
guerrilla marketing. The idea is that a store will appear in a location for a minimum amount of time. It may be
in the form of a temporary structure or a space that is not usually associated with retail.
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The venue and the event is not advertised, aiming the concept at the cool, those in the know. The pop-up store concept is associated with cutting-edge and being with the ‘in’ crowd:
NBP Interiors - Interior Designer in Jaipur | Interior Designing Company
‘if you don’t know about it, you don’t need to know’ the type of psychology. This concept is realized to lift the
status of the brand and will provide the consumer with a different type of the product that can only be found in
this exclusive temporary location.
Lifestyle stores | Interior Designer in Jaipur
The concept of the lifestyle store was derived from the idea that chain stores could provide a diverse product range under one brand. This was seen as being aspirational for the consumer, as they could then buy into a whole
lifestyle experience. The lifestyle store can incorporate all of the retail sectors by offering fashion, homeware, and entertainment departments. The lifestyle store sometimes sees the merger of diverse retailing, such as a bank with a coffee house, or a sports store with a technology area
Endorsements, collaborations and sponsorships | Interior Designer in Jaipur
It is usual for brands to be seen sponsoring major events, such as sports competitions, in the form of advertisement hoardings. More recently, brands collaborate with artists of different types as a way of promoting the brand in particular circles, therefore enhancing its attraction. In recent years, we have seen a rise in celebrities endorsing products with their name, which in turn is their brand, to raise the status of a product type and to give the consumer the opportunity to, in some small way, become them. The sale of perfume is a good example of this.
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Whether the brand is a celebrity endorsement, collaboration between the arts and brand or sponsorship
of an event, the outcome impacts on the interior space for its duration. The space in some cases becomes
a one-off event in itself or a temporary interior installation becomes the center point of the store or gallery. This communicates an air of exclusivity to consumers who are quick enough and in the know, enabling them to buy into the brand for a limited period or to experience the brand as an installation rather then a place to shop.
