NBP Interiors - Interior Designer in Jaipur
Developing a brand | Interior Designer in Jaipur
In order to develop or reinvent a brand, the organisation involved will go through a series of processes to understand the brand’s nature or, in the case of reinvention, to consider what is not working.
NBP Interiors - Interior Designer in Jaipur | Interior Designing Company
Organizations often employ brand consultants to manage this process, as they may not have the expertise in-house. There are various stages involved. The first stage is to conduct research and analysis to investigate the nature of the organization and its characteristics. This is done through auditing the organization’s existing position in terms of retail space, products or facilities, for example. Also at this point, the organization may look to examine its main competitors in order to define their place in the market. The information generated during this initial stage then goes on to inform the development of the brand and to create a core idea from which everything about the
organization can be derived.
NBP Interiors - Interior Designer in Jaipur
The next stage sees the involvement of graphic designers as they contextualize the meanings behind the core ideas, questioning how the brand looks and feels. This would be demonstrated through graphic mood and lifestyle boards as a starting point. Once the feel and look are established and agreed between the designer and
client, a style can be established that will work for both graphic and interior design.
NBP Interiors - Interior Designer in Jaipur | Interior Designing Company
. This is a good example of how graphic designers and interior designers work together. Sometimes this process includes the development of a new name or logo, or working with a style that already exists. During the graphic design process, all kinds of decisions are made as to how the brand will appear in advertising. Once the designs have been agreed, the brand guidelines are established in a manual that is put together by the graphic designer.
NBP Interiors - Interior Designer in Jaipur
put together by the graphic designer. The guidelines are an important document that is given to all contractors involved in advertising and signage so that consistency is kept throughout the implementation stage. The guidelines include logo information, color references, typeface, and imagery, as well as examples of how to set out different types of signage, stationery, and other communication tools. This manual
also informs the graphic quality and finishes for the interior spaces
NBP Interiors - Interior Designer in Jaipur | Interior Designing Company
Branding the interior Imagine a shell of a building that is a blank canvas with neutral walls, floors, and ceilings. Think of a well-known brand and the associated color, pattern, logo, sound, or scent. Understand the product and who might buy it. Analyze the lifestyle of someone who would use this brand: What car do they drive? Where do they live? How much money do they earn? And most importantly
NBP Interiors - Interior Designer in Jaipur | Interior Designing Company
what would they expect from a retail experience? All of these questions form the basis from which to develop a concept that will underpin the interior scheme. The term used for turning a brand into a three-dimensional spatial
experience is ‘brand scaping
NBP Interiors - Interior Designer in Jaipur
The post Branding and identity Developing a brand | Interior Designer in Jaipur | Interior Designing Company appeared first on NBP Interiors & Construction.
