NBP Interiors - Interior designer in Jaipur
Branding and identity - Interior Designer in Jaipur
Branding is an approach used to market products and services under a particular name. We can all identify with brands that are familiar to us and part of our everyday life. But how does a brand translate from two dimensions into the volume of an interior space? The answer is somewhat complex and forms the basis of the design process; understanding a brand is one of the most important aspects of the retail designer’s role. In most interior design, understanding a building is the starting point and subject of investigation. In retail, however, the brand is the starting point and the building or site often comes later.
NBP Interiors - Interior Designer in Jaipur
THIS CHAPTER explores the notion of branding and examines how branding principles can be interpreted into an interior scheme. Different mechanisms for defining a brand are set out and examples of retail types are showcased to explain ways of appealing to consumer markets and trends through the interior.
NBP Interiors - Interior Designer in Jaipur
The concept of branding is intrinsically linked with advertising, marketing and playing on the subconscious aspirations of the consumer. A brand can be a product, a person or a logo-anything that can be bought and sold, as an idea or artefact, can be branded.
NBP Interiors - Interior Designer in Jaipur
Branding is a global culture fuelled by consumerism and the need for people to categorise their lifestyles, likes and dislikes through buying into particular products. It is evident that brands possess values that distinguish them from their competitors. It is interesting to consider why we buy a branded product over a supermarket named equivalent at half the price. What makes us believe that the contents of the tin are of a better quality?
NBP Interiors - Interior Designer in Jaipur
Some brands have crossed boundaries in becoming the name associated with the product. For instance, an MP3 player is most commonly called an iPod, at a bar we ask for coke (Coca-Cola) rather than Pepsi. The power of the brand is evident in our everyday lives and our language is cluttered with brand references.
NBP Interiors - Interior Designer in Jaipur
No brand can appeal to everyone. Through marketing and advertising, the image of the brand is identified and sold to the public. The brand can be defined by analysing its core values through understanding the product, communicating it to the right consumer audience and understanding that audience, and finally matching the product to the physical environment.
NBP Interiors - Interior Designer in Jaipur
In retail terms, the store is built around the concept of the brand and the products sold within it. The interior emulates the aspirations of the brand values and qualities to enhance the relationship between the space and the message. Everything about the brand must be consistent-from the associated colour and graphic style to the product range, whether diverse or focused, and the interior. This consistency makes the message stronger and re-affirms the brand’s worth.
NBP Interiors - Interior Designer in Jaipur
Primark has seen a continuing success in the UK and is true to its brand values: fast fashion and lean operations. The flagship store in London makes a bold interior statement, creating a strong presence. This scheme is the basis from which future stores will be rolled out, both in the UK and throughout Europe. Dalziel and Pow’s involvement in every aspect of the Primark brand, from corporate identity and sub-brand strategies, through to the store environment and its graphic treatments, has ensured a strong, consistent identity across its stores
NBP Interiors - Interior Designer in Jaipur
Primark has seen a continuing success in the UK and is true to its brand values: fast fashion and lean operations. The flagship store in London makes a bold interior statement, creating a strong presence. This scheme is the basis from which future stores will be rolled out, both in the UK and throughout Europe. Dalziel and Pow’s involvement in every aspect of the Primark brand, from corporate identity and sub-brand strategies, through to the store environment and its graphic treatments, has ensured a strong, consistent identity across its stores
