NBP Interiors - Interior Designer in Jaipur
Evolution of branding | Interior Designer in Jaipur
The earliest examples of Branding can be traced back as far as the 1880s when logos began to appear on food packages such as Campbell’s soup, Coca Cola and Lyle’s Golden Syrup. The use of branding began as a catch-phrase or image attached to a product. It wasn’t until the late 1940s that organizations began to adjust the laws of advertising to describe their business and function, rather than products, and the term ‘brand identity’ became mainstream in corporate language.
Interior Designer in Jaipur
The concept of branding really took off in the 1980s, following the recession and the downturn in profits and productivity of some of the world’s largest manufacturers. For the first time, production could be moved overseas, to places such as China and India, for a fraction of the cost, due to a reform in the law governing labor and trade. Prior to this, masterminding the manufacturing process was the core business strategy, this slowly began to be replaced by developing the brand essence.
Interior Designer in Jaipur
In the 1990s, big-brand names favored cutting the prices of their products to spending money on advertising due to the market downturn, with detrimental consequences. Many did not survive the aftermath of the recession and Wall Street
