NBP Interiors - Interior Designer in Jaipur
Principles of branding | Interior Designer in Jaipur
Every brand image is formed by defining the main principles behind its meaning. As well as considering the product and its environment, it is important to maintain a vision of how to establish a brand and how it stands alongside its competitors. As already discussed, those brands that stay true to their brand values are able to survive and conquer in a ferociously competitive world.
NBP Interiors - Interior Designer in Jaipur
For example, is the brand a market leader or follower? Does the brand aspire to stand alone or does it welcome the influx of other brands? Does the brand have a wide or narrow focus in terms of product diversity? Is the brand global or local? Does the brand have longevity or is it frequently changed? These principles begin to question and inform the organization’s mission statement and are at the core of the brand’s strategy.
NBP Interiors - Interior Designer in Jaipur
Essence The essence identifies what is at the heart of the business and the nature of the work. These are the most important features of the organization.
NBP Interiors - Interior Designer in Jaipur
Image The brand image is one of the most important aspects of brand development and is paramount in showing the essence and values of the organization to the world through visual means.
NBP Interiors - Interior Designer in Jaipur
Cash generator Behind every brand is the ambition to make money. It is fundamental to know how this will happen.
NBP Interiors - Interior Designer in Jaipur
Strange attractor The success of many brands is in the unknown and the additional offers that can be made under a brand. It is important to question what else people use/need the brand for
NBP Interiors - Interior Designer in Jaipur
Culture Who is the market/consumer/user and what does it feel like to be part of this culture?
NBP Interiors - Interior Designer in Jaipur
Sportsgirt is a well-known Australian brand. This store in Melbourne encapsulates the ethos of the brand through its funky. displays, graphics and interactive features and is an exciting reinvention for this fashion high-street retailer. A diamond mirrored fascia leads through to an ‘urban chic warehouse-style space with exposed brick and matt grey flooring and a blank canvas area, designed to showcase new trends and designs. More elaborate areas such as the shoe and accessory department, which features a floor-to celing chest of drawers, and the Butterfly Garden’ fitting rooms, combine to create an energetic and colourful space, reflective of the youthful Sportsgirl brand.
