As the Insurance industry is always evolving, it has become crucial for insurance professionals to run a strong online presence to attract customers and set the company’s brand identity. After all, to remain competitive in the market, the time of word-of-mouth advertising and handing out business cards is long gone.

Criteria you should consider when observing other insurance websites for inspiration are ease of use, interactivity, design, content and use of technology. An insurance website should ensure easy access to information and smooth task completion for tasks such as file claiming, policy management or payment.

Alongside looking visually appealing and professional, it should feature customer reviews and testimonials to demonstrate the company’s reliability and effectiveness.

List of best insurance website

Here, we present 12 captivating insurance website designs that exemplify various strategies within the insurance industry.

1. Insurify

Website: https://insurify.com/

Insurify works to simplify the insurance purchasing experience, offering coverage for your car, home, pets, health, and life. Its website comes with a standard layout that flows well.

• In the hero section, they feature a convenient request quote insurance form, placing the bright orange View My Quotes CTA in a prime location. Additionally, they feature customer review ratings.
• The clutter-free navigation bar sections – Car Insurance, Home Insurance, Data & Reports and Company are perfect for letting a new visitor find out more about them.
• The Compare quotes action button at the top right takes more focus and is easy to access.
• The site also features an organised footer section providing a list for users to select state or city for car insurance, access contact information and social icons.

2. Lemonade

Website: https://www.lemonade.com/

Lemonade is a full-stack insurance carrier that offers renters, homeowners, car, pet and life products. Their website is very attractive and creative.

• The homepage of this insurance website is clean, with ample space around the text and minimal custom illustrations and animation.
• It features a monochromatic colour scheme, with black text and visuals against a white backdrop, incorporating vibrant pops of fuchsia pink to emphasise key information and captivate the audience’s attention.
• The carousel of customer reviews is a great addition.
• The site maintains its visual appeal even on smaller screens with a mobile-friendly and responsive design.

3. Geico

Website: https://www.geico.com/

Geico is an insurance company for your car, motorcycle, boat, business and more. The website excels in UX icons and colour-coding for easy navigation to insurance products and sections.

• Correct placement of call-to-action buttons. The Go and Start My Quote buttons in the hero section are easy to access while small enough not to be obtrusive. Scrolling down, you’ll see a grid of four sections accompanied by short text, photos and more call-to-action.
• The menu bar is cleverly tucked under a hamburger menu, making the site look neat and tidy.
• The rest of the homepage features many informative contents against the consistent black background.

4. Nationwide

Website: https://www.nationwide.com/

Nationwide is one of the largest insurance and financial services companies in the world that covers everything from business to resources to vehicle to property. It maintains a significant online presence.

• The website boasts excellent organisation, featuring plenty of spacing between elements to ensure that online visitors can easily locate their desired information without feeling disoriented.
• The action buttons are highlighted in a bright blue colour, making it easier for clients to notice and pay a bill or ask for claims.
• The login and search bar section in the top right makes it convenient for customers to find a local agent.
• Clicking on each navigation bar section opens up a wide menu, allowing the homepage with less cluttered information.
• The right combination of real-life images and content makes this site stand out and turn it more trustworthy.

5. Ladder

Website: https://www.ladderlife.com/

Ladder is a digital life insurance company that focuses on speed, ease and affordability. The website is also full of engaging, informative, and highly visual storytelling pages.

• The hero section features a well-chosen heading alongside the Get My Price CTA that encourages visitors to ask for a quote.
• The auto-scrolling display of customer testimonials immediately captures the attention of anyone who lands on their site.
• The navigation bar is short. The Learn button is well organised with drop-down menus and offers interactive features like an insurance calculator, life insurance guide and more.
• In the footer section, it includes all contact information, including social media links.

6. Liberty Mutual Insurance

Website: https://www.libertymutual.com/

For a century now, Liberty Mutual Insurance has remained committed to helping people preserve and protect what they earn, build, own and cherish. From auto & vehicle to property to casualty, the company the insurance needs.

You can take their site as a standard insurance website.

• The unique characters in the hero image are what grab everyone’s attention. Also, the hero section comes with a form ready for completion to receive a quote.
• The website showcases a minimal colour scheme. All the essential elements are highlighted with a vibrant yellow colour hue against the white backdrop.
• The navigation bar features convenient drop-down menus, enhancing user-friendliness with its sticky design. The search bar in the navigation menu makes browsing convenient.
• The call-to-action buttons, which include options like Get my price, File a claim, Download the app, are presented within visually appealing boxes for easy access and engagement.

7. Quotelab

Website: https://www.quotelab.com/

Quotelab provides customers with a comprehensive selection of insurance products, covering everything from auto and home to health and life, among others.

• The lively cartoon characters used in the website are eye-catching, making the site more personable and easier to remember for visitors.
• The homepage contains the agent’s contact details in the top right for interested customers.
• As soon as potential customers land on the homepage, they can enter their zip code to get a quote from the company.

8. Oscar

Website: https://www.hioscar.com/

Oscar is a health insurance company uniquely designed around a comprehensive technology platform and an unwavering commitment to prioritising the needs of its members.

• The website perfectly combines informative textual content and captivating animated images.
• The sections of the navigation bar- Shop Plans, Member Resources, For Brokers & Providers and About Us come with a detailed menu that expands when clicked.
• The contact number and login portal are visible at the top.
• Throughout the website, simple icons are strategically employed to draw focus to the discussed topics while aiding in explaining information.

9. Humana

Website: https://www.humana.com/

Humana is a healthcare insurance company that provides healthcare coverage from Medicare to dental to vision and employer groups. Humana serves as an excellent illustration of a website that prioritises simplicity, ensuring ease of navigation for users seeking particular information.

• As their prime focus is on older people, the use of a lively image showcasing an old man playing on the ground with a kid is really well-made and catches the attention of any visitor.
• The navigation bar has nicely organised drop-down lists. The call to action, like Sign in, Explore Medicare plans, Find a doctor, etc., are also highlighted.
• The search bar is placed at the top and remains visible and easily accessible.

10. Haven Life

Website: https://havenlife.com/

This life insurance company offers an easy way to digitally purchase dependable, affordable term life insurance issued by MassMutual. The website is hands down one of the best websites in the insurance industry.

• The use of vibrant colour captivates prospective customers as well as assists in structuring information into easily comprehensible segments.
• The sticky navigation bar makes it even more user-friendly and consists of drop-down menus.
• The hero section features their happy client reviews alongside the call to action buttons- Check your price and Start an application, that is displayed in boxes with perfect visual presentation.

11. New York Life

Website: https://www.newyorklife.com/

New York Life is one of the largest mutual insurers that has been delivering services by investing wisely and growing a portfolio of strategic businesses. The website excels in terms of user-friendliness, options, and visuals.

• The website is truly remarkable, with a visual hierarchy. The images used on the homepage beautifully capture the vibrant and joyous lives of the clients.
• The navigation menu provides well-organised drop-down options and gives quick links to important pages.
• There are tons of helpful blogs and resources available. They also feature frequently asked questions, which remains very helpful to potential customers.
• Users can easily contact them by checking out the contact page in the top menu bar. Additionally, the contact information can be found in the site’s footer as well, along with links to the social media profiles.

12. Bestow

Website: https://www.bestow.com/

Bestow is a life insurance company that works on creating leading-edge life insurance products and technologies to make insurance accessible to more people. Bestow embraces a modern approach to insurance through its sleek and minimalist website design.

• In the hero section, they feature a full-screen animated picture, placing the bright purple Apply Now CTA in a prime location.
• Scrolling down, there is a form that users can use for a quick quote based on what service they are interested in.
• The menu bar acts as a sticky navigation, smoothly gliding along the page as you scroll either up or down.
• The website provides an easy-to-follow, step-by-step guide, assisting users in choosing the ideal insurance plan.

Final words

So, if you are in the process of creating a website for your insurance agency, the showcased websites will definitely serve as outstanding examples of how insurance agencies can establish a robust online presence and effectively engage with insurance shoppers.

After all, giving paramount importance to the online presence and investing in user-friendly website designs is what can establish an insurance agency as a trusted choice in the industry.

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