If you are running a big Food products company, a dedicated website is an indispensable asset when it’s about building a food brand.

Everything from having a clearly defined brand strategy to creating unique packaging that fits the purpose, even if you tick all of these, you need to invest in a platform to convey the information you want your customers to know.

Though the process may seem daunting, but setting up a food website doesn’t have to be complicated. Below is a list of essential concepts every food product vendor should incorporate for a successful, conversion-friendly website.

• Prominent product listing is a must. Whether you are selling a couple of food products or an extensive selection of hundreds, each one needs to be added to the site.
• The food product should have its own product page, including information such as an image of the product, nutrition information, recipe details, ingredients list, etc.
• Add information regarding where to buy. It can be a list of retailers or supermarkets carrying your product or simply a link to your brand page in your online retailer.
• You can include a story page to give an overview of how your business started, its history, development, partnership, endorsement, and more.
• Offer online ordering to sell your products directly from the website.
• Having a blog section on your food website plays a crucial role in shaping the authentic identity of your food brand and serves as a tool for consumers to better connect with the brand.

14 amazing food product website examples you can use as your inspiration

Planning to launch a website centred around food but unsure about the ideal design to go for? Let’s look at some of the food product websites for inspiration.

1. Hardies

Website: https://www.hardies.com/

In the hero section, the website boasts a visually stunning array of high-quality background images showcasing the latest in-season products. The engaging headlines and display copy are thoughtfully crafted to captivate and draw in visitors.

One section of the website beautifully features the business identity, rich history, core beliefs, and unwavering work ethics, while the other section showcases the extensive product catalog and the site’s remarkable in-season produce. This seamless website design allows visitors to explore what the brand stands for and also the exceptional quality and variety that defines its product offerings.

2. Sakara

Website: https://www.sakara.com/

Sakara’s website establishes the brand’s essence immediately by showcasing its primary offerings and unique selling points through vibrant imagery featuring a bowl filled with fresh vegetables and pictures of their best-selling metabolism supper powder and protein super bar in the hero section.

This fully-fledged online store provides visitors with the option to filter products when purchasing by categories like Best Sellers, New, Arrival, Nutrition Programs, Supplements, and more, as well as by functions such as Beauty, Detox, Energy & Focus, and more. It features exceptionally excellent imagery of products.

3. President Cheese

Website: https://presidentcheese.com/

The hero section of this website skilfully utilises videos to showcase its delectable array of products, ensuring an irresistible feast for the eyes and taste buds alike. The sticky navigation bar covers everything from Recipes to Products to Where to buy to About and ensures seamless navigation throughout the website.

Instead of promoting its products via a hard sell, this website invites visitors to envision the excellence of its products through enticing recipes. The presentation of glowing awards in the About section boosts the brand’s image and establishes trust in its product quality and services.

4. Evolution Fresh

Website: https://www.evolutionfresh.com/

The website is simple and straightforward, free from any unnecessary add-ons. Integrating calls-to-action seamlessly, this website combines a polished user interface with an elegant font palette for a sophisticated user experience. Their story, blog, beverage types, contact details, and location are all available on the homepage.

Evolution’s uncomplicated food website design establishes a clear connection with its products, as they are presented in the most alluring manner. It utilises the visual impact of white space to enhance the visibility of its vibrantly branded products.

5. Ocelot Chocolate

Website: https://www.ocelotchocolate.com/

The website seems like a fusion of a food website and a contemporary art gallery, and this is what grabs customers’ attention as they browse through the site. The homepage of Ocelot Chocolate features almost no words but image blocks that showcase an array of Ocelot’s vibrant and stylish products.

The search feature in the menu bar makes it easier for users to find various items the brand offers. Also, filling out the wholesale form to set up a wholesale account is effortless.

6. Wild souls

Website: https://www.wildsouls.gr/en/

The website boasts a refreshing and minimalist design, featuring inviting visuals set against a colourful background. The addition of multi-language options and engaging graphics leaves a lasting impression on visitors.

The website has an enticing section named Build Your Gift that lets customers craft their own gift box by filtering products by ingredients when searching for the right item. An interactive carousel format is used on the homepage to showcase the wildly loved products featuring the Buy Now CTA, price, image and name of individual items.

7. Steep & Jar

Website: https://steepandjar.com/

An incredible product presentation is definitely something that keeps this site apart from its competitors. The eye-catching deals of free shipping that pop up on the top of the hero section immediately grab the attention of visitors as soon as they land on the site.

The hamburger menu that is positioned centred at the top of the home page reveals the drop-down menu over clicking. The use and colour of CTA buttons are great and contrast perfectly with the site’s background colour.

8. Mamma Mia

Website: https://www.mammamiaitaly.com/

The website of Mamma Mia employs a well-considered layout and bold imagery not only to showcase its products but also to put a light on its vision and mission. The design is attractive and neatly organised.

The homepage also features popular items alongside valuable product details. A hamburger menu placed at the top right offers direct links to their story, reviews, product lists and contacts.

9. Kettle & Fire

Website: https://www.kettleandfire.com/

The hero section features review rates, discount offers and testimonials, everything necessary to inspire visitors to purchase any item. The website uses a colour scheme that reflects the essence of the product packaging and features exceptionally high-quality images of its products.

The CTA buttons crafted in red are easily visible. The Bestsellers, Bundles and Monthly Deals section in the navigation bar is a useful inclusion that allows users to navigate the site with minimum hassle. In addition, it offers numerous mouth-watering recipes to spark inspiration and elevate the culinary experiences of its valued customers.

10. Hello Fresh

Website: https://www.hellofresh.com.au/

Just like the products themselves, the website design of Jude comes with the same playful spirit, harmonising it with the delightful hues found in the product packaging. With an online shop, recipe hub, and store locator, the navigation bar covers everything needed.

On top of that, there’s a unique carbon-cutting section that shows how the company works to reduce the carbon intensity. Scrolling down, the section grids allow potential customers to discover more about the product varieties, from award-winning flavours to less-sugar items to plant-based treats.

11. Granny’s secret

Website: https://www.bakinatajna.com/eng/home-eng

Enhanced by brilliant photography and skilfully evoking the essence of Granny’s cherished handwritten recipes, the website Granny’s Secret effortlessly invokes hunger. As a first-time visitor, one will get easily drawn to the simple headline and subheading of the site, accompanied by clear jar images and animated banners in the hero section.

The language selection tab on the top right-hand corner is much notable. The homepage also offers sections dedicated to suggested Ajvars, Jams, and selected cooking recipes.

12. Huel

Website: https://huel.com/

The website is engaging and full of information. The offers on money-saving, free shipping, and extra off are prominently displayed at the very top of the homepage. Through the standout headline and inclusion of the customer review feature in the hero section, it claims itself as one of the premier plant-based food companies.

Another great addition is that it carefully showcases some selected comments of registered dietitians and nutritionists on the Huel products.

13. Di Bruno Bros

Website: https://dibruno.com/

The sleek horizontal design featuring tempting images that showcase Di Bruno Bros’s detectable offerings is what maximises the overall visual appeal of the site. In each section, the product remains as the central focus.

The homepage also features best sellers that put particular items in the limelight. In addition to everything mentioned, there’s a live chat feature, which is accessible simply by clicking the small icon in the bottom right corner of the site.

14. King Arthur Baking

Website: https://www.kingarthurbaking.com/

It presents its range of recipes and products very neatly, keeping enough white space. A pop-up email capture form appears when one visits the site that offers 15% off on a minimum $60 order in exchange for entering into their email ecosystem. The homepage features a handy live chat feature that makes it effortless for visitors to ask for any queries.

Final words

Overall, there are tons of inspiration out there to get you started in creating a performance-driven website for your food business. So, if you are starting your site-building journey today, you can either DIY it or hire website design professionals. Not only does it will offer a good return on investment, but it go hand in hand with advertising as well.

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