8 Best ways to Increase Holiday Sales for your online store
Festive Season is just right around the corner.
Many people are just ready to buy Christmas presents.
It’s time to make Strategy to achieve your online Sales Goals through Holiday Campaigns and prepare your online store to be more profitable. There will be tremendous increase of online Visitors to website so take advantage of the season.
Grab this opportunity to increase your online sales and generate more revenue.
Here are some tips that will help you to increase conversion rates during festive days.
1) Give Product Pages a Complete Festive Makeover
To give visitors a most exciting shopping experience, get makeover of at least home, category and product pages as these pages are most visited by users.
Use of festive banners, themes and imagery will make visitors to stay in “Holiday Spirit” .Hire Innovative and Professional web Design Company to tailor your website in Holiday Theme.
2) Create Holiday-Focused Landing Page
Holiday-targeted and Highly Effective PPC Campaign should be aligned with Ad text and Search Context in Landing Page.
For Text ads, having specific promotions, Be sure to have those Discounts and Promotions clearly visible in landing page.
Position your call to action button in prominent place so visitors can take advantage of it immediately.
Keep the Content relevant, make sure the promotion/offer promised by the link is easily visible to landing page.
3) Make Email Marketing Campaigns
Invest time in making the Content Planner for Holiday Season and list of previous buyers/leads to start email marketing campaigns .You can promote your discount offers with deadlines to increase urgency.
4) Cross-sell your products
Cross-sell means encourage the customers to buy complementary products in adding to the products they have already purchased. We can display related products in product page or cart pages they may have interest, it can increase the business revenue.
5) Offer Gift Certificates
Gift Card is generally purchased by customer for gifting purpose and can be redeemed by receiver in the given ecommerce store. It improves the brand visibility, brings in new customers and more sale potential.
6) Boost your marketing Communication on Social Media
Holiday Season is a great time to run campaign on Facebook or Instagram.
Share your promotional offer with your friends, followers.
Promotion on social media channels helps in actively engaging your audience, brand recognition and traffic generation on website.
7) Improve your customer service
Due to increase in website traffic during holiday season, it is important that you are always available for any customer enquiries and contact information should be prominent at the top of your website.
8) Live Chat Integration
During Holiday Seasons, visitors raise questions regarding shipping, discounts etc and expect quicker response, Position of LIVECHAT generally at the bottom corner of the website.
This post first appeared on Seven Ultimate Ways To Make Your Small Business Website, please read the originial post: here
