Picture this: exploring the world’s most beautiful landscapes, capturing every moment on camera, and, on top of that, getting paid for it. Sounds like riding on cloud nine, doesn’t it? Well, no more daydreaming about it! This is all possible as a travel content creator. Now, how does one effortlessly capture the attention of thousands while making this a successful source of income? It all comes down to your travel marketing strategy. Want to get the full scoop? Read on!
In this blog, we’ll go over all the basics of how to create a solid travel marketing strategy. From defining your goals to boosting your social media presence, we’ve got you covered. Join us as we explore the tips and insights that will propel you to new heights, content creator edition. Without further ado, it’s time to hit the road!
From Landing to Takeoff: Choose Your Destination!
- Our First Stop: What Is Travel Marketing?
- Pit Stop: Content Marketing for Travel
- Next Up: Why Is a Travel Marketing Strategy Important?
- Travel Marketing Guide — Your Passport to Content Success!
- 1. Define Your Goals and Objectives
- 2. Conduct In-Depth Research
- 3. Know Your Target Audience
- 4. Plan Your Travel Content
- 1. Do Keyword Research
- 2. Choose Your Platforms
- 3. Plan a Content Calendar
- 4. Prepare Your Creative Arsenal
- +30 Travel Content Marketing Ideas
- 5. Promote Your Content
- 5. Track, Optimize, and Adjust
- A Smooth Landing: Wrapping up Our Travel Marketing Guide!
Our First Stop: What Is Travel Marketing?
Travel marketing refers to a strategic approach used within the tourism industry to attract potential visitors. The ultimate goal is to generate high-quality leads, resulting in increased bookings, purchases, and revenue streams. Traditionally, this type of planning was used by businesses such as:
Hotels
Resorts
Travel agencies
Airlines
Cruises
As the digital landscape evolved, it opened up a realm of opportunities for this industry to attract new travelers through the dynamic world of content creation. That’s where inspiring travel influencers and content creators (just like you) enter the scene by promoting tourism through highly engaging content, particularly on —though not limited to— social media.
As you can see, there is a whole world to travel marketing! Nevertheless, we’re going to focus on content marketing for travel as it’s directly related to your role as a content creator. Let’s explain further.
Handy Hint: Travel Marketing is also referred to as tourism marketing.
Pit Stop: Content Marketing for Travel
So, what is content marketing for travel? Well, for starters, content marketing refers to the planning, development, creation, and distribution of valuable and relevant resources through different formats such as:
Blog posts
Articles
Newsletters
Podcasts
Infographics
Videos
Emails
Social Media Posts
For the tourism industry, this means that the content strives to deliver high-quality information about destinations and experiences to potential travelers. But the power of content marketing for travel doesn’t end there! It simultaneously promotes a brand, business, product, or service in a way that resonates with the target audience, bringing in traffic and converting customers.
Of course, as a travel content creator, you’ll specialize in producing and sharing said resources and assets with your audience. After all, it’s your unique perspective and take on these adventures that will capture the viewers’ attention, inspiring them to explore the world.
@kelseyinlondon Weekends in Prague For a romantic holiday, you need to spend a weekend in this magical city and stay at @andazprague, a @Hyatt hotel. As a World of Hyatt member (free to join!), I booked my stay for 25,000 points a night and upgraded to a beautiful suite with points too! Located in the iconic Old Town of Prague, Andaz Prague is the best base to explore one of Europe’s most charming cities. It’s walking distance to the iconic Charles Bridge, Old Town Square and the Astronomical Tower and there is also a tram stop right outside the hotel’s entrance, making it even easier to explore Prague. After a day of exploring, I enjoyed soaking in a hot bubble bath with a glass of sparking Czech wine in my spacious suite. I woke up to sunrise views across Prague's Old town and a mouth-watering in-room breakfast spread that set me back by 8,000 World of Hyatt points. And if you love beautiful design like me, you'll appreciate the hotel's commitment to showcasing local 1920s retro-futuristic Czech art and architecture details that play homage to the building’s rich history. You can't miss a lunch reservation at the popular avant-garde Czech restaurant @ZEM PRAGUE which serves a fusion of traditional Czech dishes with Japanese flavours. An elaborate lunch here cost me around 10,000 World of Hyatt points. With the World of Hyatt loyalty program, you can use points for free nights, suite upgrades, toward a gourmet meal or relaxing massage & more at over 1,250 hotels and resorts worldwide. To start earning points, sign up to become a World of Hyatt member for free at hyatt.com. #WorldofHyatt #Hyatt #HyattPartner #prague #praguecity #praguetravel #praguetrip #praguecastle #thingstodoinprague #prague #praguefood #pragueoldtown #visitprague #praguefoodguide #praguefoodie #loveprague #visitczechia #czech #czechrepublic #czechrepublic #czechia #travelcreator #travelblogger #uktravelblogger #travelguide #traveltips ♬ Idea 10 (Slowed & Reverb) - Gibran Alcocer
@kelseyinlondon Weekends in Florence I’ve fallen in love with this charming Italian city during my stay at the stunning IL Tornabuoni – an Unbound Collection hotel by @Hyatt I booked a standard room for 30,000 points a night and then upgraded to a suite on additional points, thanks to my World of Hyatt membership. It meant I got to enjoy my morning espresso with views across the historic Piazza Santa Trinita. The 2:00 pm late check-out* was an added perk! IL Tornabuoni has one of the best rooftop bars in Florence, the perfect spot to watch the sunset with a spritz , while their restaurant, IL Magnifico, has a sensational selection of traditional Italian dishes and Tuscan wine. I also booked a World of Hyatt FIND experience – a private walking tour. I used 25,000 points on the tour which was totally worth it to discover lots of hidden gems with a local guide! To start earning points, sign up to become a World of Hyatt member for free at hyatt.com. You can use points for free nights, suite upgrades, toward a gourmet meal or relaxing massage or more. *Discoverist tier, when available. AD #WorldofHyatt #Hyatt #IlTornabuoniHotel #HyattPartner #tuscany #tuscanyitaly #tuscanygram #tuscanylovers #visittuscany #discovertuscany #toscana #toscana #florence #florenceitaly #florenceitaly #firenze #firenze #italytravel #italytravels #italytrip #italytraveltips #italydestinations #italytraveldestinations #italyaesthetic #travelitaly #travelitalia #visititaly #visititalia #thingstodoinitaly #italyvibes ♬ love song (hesitations) (sped up) - Lofuu & Shiloh Dynasty & dprk
Want to join the adventure? Discover all you need to become a travel content creator!
Next Up: Why Is a Travel Marketing Strategy Important?
If you’ve scrolled through your favorite social media app, you’ll notice that content creation has taken the world by storm, quite literally! Surveys show that there are nearly 400,000 full-time content creators in the U.S. alone. So, to stand out in a competitive sector, a well-thought and data-driven travel marketing strategy is a must. Plane and simple.
Consider it this way, your travel marketing strategy can have a strong impact on your overall performance as a travel content creator. It will help you shape how you promote those dreamy destinations, build brand awareness, engage with your audience, and drive conversions.
Still wondering if it’s really necessary? Let’s take a closer look at its importance:
