We have officially entered the last quarter of the year, which is also the most profitable due to all the festivities and commercial events that consumers look forward to all year round. While that’s good news, at the same time, it can be overwhelming for you who own your own business. That’s why we’ve put together a holiday marketing checklist, so you don’t leave out any important details and are able to get the most out of this season. So, if you’re ready to watch your brand shine for the last months of the year, then let’s get started!
Ready for This Ho-Ho-Holiday Season?
- Why Is Holiday Marketing Important for Your Business?
- When Does Q4 Start and End?
- Key Dates You Won't Want to Miss
- 9 Strategies for Your Holiday Marketing Campaign
- 1. Start Planning Your Marketing Campaign Early
- 2. Determine and Create Your Holiday Offers
- 3. Work Closely With Your Suppliers
- 4. Optimize Your Website for a Great Experience
- 5. Find the Best Way to Promote What You Sell
- 6. Create a Contingency Plan
- 7. Provide Top-Notch Customer Service
- 8. Don't Forget About Post-Sale
- 9. Track, Measure, and Analyze
- Last Words
- FAQ Holiday Marketing
Why Is Holiday Marketing Important for Your Business?
7 Reasons to prepare a holiday marketing campaign, to…
- Increase your brand awareness,
- Reach new audiences and engage new customers,
- Retain and make your customers feel special,
- Get rid of the stock of the last months,
- Launch new products or seasonal products,
- Offer outstanding and themed content,
- Humanize your brand through holiday spirit.
P.D. if you’re interested in getting ready for fall, then keep reading How to Prepare for the Fall Sales Period: A Guide for Online Sellers
When Does Q4 Start and End?
The fourth quarter marks the beginning of the incredible holiday and fall season. It begins on October 1 and ends on December 31. This means you have 92 days to implement powerful strategies to help you achieve your business goals.
Check out our e-commerce calendar to avoid missing important dates during the year.
Key Dates You Won't Want to Miss
October
October is well-known for being the spookiest month of the year. However, you’ll find that there are more events that you can take advantage of, as long as they align with your type of business and your brand values. For example, did you know that October is also Mental Health Awareness Month, Breast Cancer Awareness Month, and Black History Month? And that’s not all! There are more special days, such as teacher’s day and international coffee day.
If you want more holidays like these to celebrate, visit our October calendar focused on T-shirt designs.
Halloween. Monday, October 31.
In 2021, according to Statista, some consumers start their Halloween shopping as early as September, but 55% of shoppers prefer to get all they need in the first two weeks of October.
Get the most out of this month and keep reading: Placeit October Trends
November
There’s no doubt that November is the juiciest month for major commercial events. Consumers expect great discounts and sales on these dates to buy their favorite products.
- Thanksgiving. Thursday, November 24.
- Black Friday. Friday, November 25.
- Small Business Saturday. Saturday, November 26.
- Cyber Monday. Monday, November 28.
You might like: The Ultimate Black Friday Guide for POD Sellers
Approach the 11th month in the best way with these November Trends: Monthly Ideas, Tips, Inspiration, and More
December
While November brings fabulous events, we can’t leave December out. For millions of people worldwide, this is one of their favorite months, and they’re willing to spend on all kinds of decorations and gifts. This makes December the most profitable month of the year for many countries.
- Free Shipping Day. Wednesday, December 14.
- Hanukkah. Sunday, December 18, to Monday, December 26.
- Christmas Day. Sunday, December 25
- Boxing Day. (UK, Canada, Australia) – Monday, December 26.
- Kwanzaa. Monday, December 26 – Sunday, January 1.
- New Year’s Eve. Saturday, December 31.
"The Christmas shopping season can start as early as September, and some consumers begin even earlier. In 2021, approximately 40 percent of Christmas shoppers in the United States stated they normally start before the end of October, while just about 10 percent of consumers usually begin in December".
9 Strategies for Your Holiday Marketing Campaign
If you’re wondering how to plan the perfect holiday campaign, we’ve created a Holiday Marketing Checklist that not only covers all you need to think about but also simplifies your life for this bright season.
