Here's another Idea that seemed fine when it came out. But it remined me of that image of an old and out of shape Egyptian actor playing tennis - he wanted to look cool but missed the mark. The ad, whose concept is "mix your socks, mix your thoughts" and ergo "mix your drinks" (because that is the idea of Freez Mix) seemed subtle when someone came up with it. On the ground, something is seriously missing. Maybe that cool factor? You can see the ad here. On the flip side, someone really tried.