Why own a car when you can long-term Rent one? Volvo XC40 seems to be asking this conundrum of a question in a new lengthy anti-consumerist film. The movie is about owning things and having them delivered to you via drones or other such means of consumption - no word as to about things you get from Rent The Runway though. I guess all of this subscribes to the ethos of the Millennial generation that wants ethically sourced goods and it gives a gleaming image of the car manufacturer Volvo to a new generation of consumers.
However if it is any consolation for you.... Old Volvos, never die it seems as this 80s ad suggests!