I was talking to one of the Event Management agency, who handles lots of conferences per year for their end-clients. While the end-client budget seems more challenging year-on-year, there is a need to meet the shortfall of revenue through sponsorship, which in this case, goes direct to the Event Management agency, who are responsible to drive that piece of revenue on their own.

The key to getting sponsors in return for dollars is the value that they perceive in the sponsorship package. So what are some of the ideas that will interest potential sponsors? We take a look at 10 sponsorship ideas, which you may want to consider for your next Event.

1. WiFi Sponsor

If you are holding a conference where there are significant overseas delegates, provision of Wifi would almost be a need, given the experience users would face if they face a no-internet period, which would be critical for accessing your conference mobile app, or tweeting about your event.

To bring greater value for Wifi sponsor, the User ID and password should be named after the sponsor and their products. For example, you could name the User ID as “Coca-Cola” and the Password as “Coke-Zero” if Coca Cola were to sponsor the Wifi connection and want to promote Coke Zero to the conference delegates.  The number of times conference delegates enter the ID and password would be equivalent to the number of brand impressions that they would have over the sponsor, which can easily be tracked at the backend.  If you need, you can also set a session time-out after 1-2 hours, so that there is a need to re-key in the ID and password for increased brand recall.