Care2 recently launched a month-long integrated Advocacy Campaign to empower women and girls. The budget and time-conscious campaign engaged and activated millions of people via online petitions, social media and other digital channels.
We spoke to Kelsey Bourgeois, Care2’s Advocacy Communications Specialist, to learn more about the key lessons she took away from spearheading this successful integrated campaign.
This post first appeared on Online Fundraising, Advocacy, And Social Media, please read the originial post: here