You launch your online product Catalog, you promote it, you sell a few products, and after a while you acknowledge something. 

You aren't selling nearly half as much from your online catalog as you expected! 

Your online product Catalogs get a lot of traffic and views, but they don't provide enough direct revenue. One solution is to promote it even more. Another option is to optimize it for search engines to get more traffic to, and hopefully, more orders from, your catalog. But search engine optimization is often a long haul, which doesn't provide you with immediate results. 

Even though we always recommend to optimize your flipbooks for search engines, a better option is to get your customers to shop directly from your catalog. 

Now:

In this blog post, I'll look at how the market leader within Danish-German cross-border retail, Fleggaard, gets more than 10% of online orders from its online product catalogs without doing any extra promotion.  

I'll look at:

• Most visited content on the website
• How e-catalogs increased online orders by more than 10%
• The technical stuff of how to transform catalogs to e-catalogs