You keep hearing about the potential of Livestreaming video to reach new audiences, but have yet to jump into real-time video broadcasting. You know your business needs to up your social media marketing game, but you’re afraid of looking foolish or having nothing to say to a live audience. Before you let fear of the unknown stop you from trying a potentially powerful brand-building tool, familiarize yourself with a few livestreaming tips to build your confidence.

If you’re a real-time video broadcasting virgin, following are a few tips that might bolster your bravado:

• In the same way, you develop a social media strategy for your business, create a strategy for your livestreaming outreach efforts. Understand who your target audience is, what you want to accomplish, and be prepared to monitor results.
• When creating a livestreaming marketing strategy, don’t think of real-time video as your opportunity to promote your wares non-stop. This isn’t an infomercial you are creating; you want your audience to enjoy your broadcasts so much they’ll tune in on a regular basis.
• Pay attention to what others are doing to promote their businesses using livestreamed video. Make notes on everything from show titles to length of broadcasts. Integrate components you enjoy into your own broadcasts.
• Don’t expect each broadcast to be perfect. This isn’t a Hollywood blockbuster you are directing; be real in front of the camera and acknowledge your mistakes. Chances are good your audience will enjoy your livestreamed videos more if you’re not afraid to fess up to your errors on camera.
• Spice up your broadcast strategy by trying numerous formats. Interview guests, offer exclusive behind-the-scenes looks at your business or conduct AMA (ask me anything) sessions where you respond to viewer questions.
• Try a variety of livestreaming platforms to see what works for your business and your target audience. Periscope might work great for some companies while Facebook Live might produce a better ROI for other brands. Double-down on what works for your company and don’t feel compelled to build a huge presence on every platform.
• Pay attention to new platforms within the livestreaming space and sample their wares. New livestreaming mobile apps are being launched on a frequent basis; from livestreaming resources for gamers to broadcasting tools for event planners, there’s a wide range of options available. You just might pick up real-time video marketing tips by exploring recently launched broadcasting tools.

The ongoing explosion of video outreach means that it’s a matter of when you up your video marketing game, not if. Livestreaming video offers an enticing addition to your content outreach strategy. Do you plan to increase your usage of livestreaming this year?

Andrea Kalli
Video Virtual Assistant – Video Editing Services

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