The popularity and effectiveness of video marketing continue to experience exponential growth. While the concept of video advertising is not new, its integration into website and mobile content has rapidly become a powerful marketing strategy. Every business, from small to large, needs to incorporate video in all of its advertising outlets, including website, mobile, email, and social media. Take a look at the following reasons you should develop a video marketing strategy.

Increased Video Traffic

It is estimated that seventy-five percent of the Internet traffic will be video by 2017. If you have not yet incorporated video into your marketing structure, you have no time to waste catching up. Now is the time to determine the type of video content essential to reach the diversity in your consumer base, and build a team to create and execute the strategy needed to accomplish the project.

Return On Investment (ROI)

It’s important to track your ROI from all marketing content in order to maintain a viable strategy going forward. Over fifty percent of marketing professionals have determined the importance of increasing the amount of video content based on ROI results. Video analytics software shows marketers how much of the content was viewed and the geographical location of the viewing. This type of information can assist marketers in determining which sets of people and locations are best suited to specific video content, resulting in an increased ROI.

Retention Rates

The retention rate for video content is considerably more than that for its text-based counterpart. Retention is a critical component of a success-driven marketing campaign. Compelling content will stick in the consumer’s mind and influence their purchasing decisions. Statistics show the majority of consumers watch more than seventy-five percent of a video. Work the most important content of your campaign into the first half of the video.

Video Popularity

Video content has been proven to be preferred by consumers and marketers as well. Its versatility makes it the perfect content for websites, mobile marketing, and email campaigns. Video is versatile and effective. Several minutes of video can be the basis of a number of campaigns. Video can be sectioned and combined with other segments to create a whole new communication. It can easily be geared for several demographics by shifting the content around. Because of video’s ability to be reused in numerous ways, it is considered to be highly cost-effective.

Increases Email Open And Click-Through Rates

People get tired of opening emails with lengthy content that takes five minutes of reading to get to the point, and busy people tend to ignore that type of marketing. Video is a powerful medium for communicating with your customers and clients. By placing the word “video” in the subject line, the open rate increases by twenty percent. Videos inserted in your email can include a new product introduction, tutorial, sale items, and educational information. Video content makes your email stand out from the rest by providing interesting and valuable content.

A Few Quick Facts

As more statistics become available there are some prominent facts developing that emphasize the importance of including video in your marketing going forward.

• Business to business (B2B) and business to consumer (B2C) professional marketing firms site video as one of the top three effective social media and marketing strategies.
• Nearly thirty-five percent of tablet users watch in excess of an hour a day of videos. Be sure your two- or three-minute video is being watched.
• Over 85 million smartphone users regularly watch video on their mobile device. A huge number depend on their smartphone and video to help them with making purchases because they provide a quick glance and overview of a product or service.

Now is the time to start incorporating video into your marketing strategy. It’s popularity and success is already proven. Don’t let your marketing department put it off another day.

Andrea Kalli
Video Virtual Assistant – Video Editing Services

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