Top Tools You Need to Know

Are you using Social platforms like Twitter, Facebook, Instagram, and Pinterest to promote your business? Are you integrating visual media into your brand building efforts to increase click-through rates and boost engagement? While photographs and videos are terrific options, one of the best ways to increase your engagement rates is to incorporate Gifs into your customer outreach strategy. Let other marketers share still images; you can stand out in noisy Social Media streams by adding motion to your images.

For today’s savvy smartphone-enabled marketers, there are a growing number of apps available that make GIF marketing easy. Check out the following GIF creation tools to see which ones will help boost eyeballs on your brand in 2016 and increase your company’s social media ROI:

GifLab

Offered by Roberto Nickson, the GifLab app lets you create and share GIFs from your iPhone or iPad. Turn brand images into GIFs, apply photo filters, add funny text overlays, and even adjust the speed of your looping images. You can share your creations on your brand’s favorite social media platforms or post them to your website.

(itunes.apple.com/app/id975415947)

Looper

Offered by Burning Robot, the Looper app lets you create and share GIFs from your smartphone. Share your creations online or via social messaging platform. If part of your social marketing strategy is to interact with followers on a one-on-one basis via SMS messaging networks, the Looper app might be just what your brand needs to boost engagement rates.

(itunes.apple.com/app/id972280939)

GIF Quotes

The GIF Quotes app from Glose is an excellent option if your company often shares visual quotes on social networking platforms like Pinterest. This helpful app lets you add quote overlays to a variety of animated GIFS. Search for quotes, add attributions, and share your finished creations with your brand’s followers.

(itunes.apple.com/app/id989796872)

Two Pic Gif

Available from PARos, the Two Pic Gif app lets you combine two images into a single GIF. Mash two product images together, splice funny staff pictures together, or create a combination selfie shot. Download your final product to your smartphone and share via email, post to Twitter, or send to specific Social Media Followers via SMS message.

(itunes.apple.com/app/id876505148)

GIFmojo

Offered by User10, the GIFmojo app helps you create GIF images out of existing photographs and videos on your smartphone. Turn staff photos into GIFs or update tradeshow and conference shots as animated GIFs. The number of ways you can incorporate this handy app into your GIF marketing strategy is only limited by your imagination.

(itunes.apple.com/app/id909088838)

UltraText

UltraText lets you turn your text messages into selfie GIFs. Capture a selfie GIF image with the camera on your iOS device, add colorful text blocks via the UltraText app, and your message is ready for sharing. Post your creations on your company’s Facebook page or share with your social media followers on Twitter.

(ultratext.co)

Phhhoto

The Phhhoto app lets you create GIFs for sharing to multiple social media sites including Instagram and Tumblr. Add text to your images, upload to Facebook, or share on Twitter for increased engagement with your followers. Social media posts with images receive more interaction than text posts. Adding movement to your images is likely to increase audience engagement even more.

(itunes.apple.com/us/app/phhhoto-gif-selfie-camera/id871169596)

The above-listed tools are just a few of the options available if you want to integrate animation into your audience-outreach strategy. From the images you post on your business’ Facebook wall to the shots you share on Twitter, consider opting for a moving image instead of a still shot. Monitor the analytics on your accounts to track the extra retweets and likes your posts receive. The increased interaction will be proof that your followers are reacting to your increased usage of animated content. Are you ready to integrate GIFs into your brand building efforts this year?

Now let’s go out there and create some great GIFs!

Andrea Kalli
Video Virtual Assistant – Video Editing Services