If you are looking for a hot, hot marketing option for 2016, look no further than Facebook live video.

While options like Periscope on Twitter or YouTube videos still offer eyeballs on your brand, you can’t beat the audience engagement rates of Facebook’s live video. While the potential of live video has yet to be realized by many business owners, the opportunities for brand building are enormous. Brand builders who go all-in on live video on Facebook can expect not only increased follower counts but increased sales opportunities too.

If you’re ready to hop aboard this marketing rocket ship, following are five tips that can help add fuel to brand building:

• Respond to comments on your videos to increase engagement. Be sure to incorporate keywords Facebook users would search for in order to improve the chances your video posts will be discovered. SEO doesn’t just apply to blog posts on your website; you can use the same strategy to help social media users discover your videos on Facebook.
• Develop a Facebook live video strategy. Know the types of videos you want to offer your audience and be consistent with your posting efforts. Live video is one of the hottest marketing trends for 2016. Businesses that nail their live video strategy stand to grow their online audience at a phenomenal rate.
• Incorporate voice search into your video SEO strategy. A growing number of Facebook users are interacting with the site via voice commands instead of text-based queries. For social media users (especially younger ones) on smartphones, the tendency is to use phrases like “show me” or “how do I” when searching for content on Facebook. Build these phrases into the posts and captions you use to promote your videos on Facebook.
• Promote your Facebook live videos outside of Facebook. Share your video links on other social networks like Pinterest, Twitter, and StumbleUpon. In the same way you would promote a blog post in multiple locations, you should do so with your Facebook live videos. Share your videos at different times throughout the day to give social media users in different time zones the opportunity to discover your video content.
• Be adventurous with the types of posts you create with Facebook live video. Don’t just stick to one-on-one video offerings. Interview guests your audience might enjoy. Highlight new product arrivals on video or spotlight your employees. The more diverse your live video streams are, the better your chances of growing an engaged audience for your content.

Rocking Facebook live video is easy if you are willing to put in the effort to create content that resonates with your audience. Think of live video like a show on television; is your video must-see TV or change the channel content? Are you going to be doubling-down on live video on Facebook this year?

Andrea Kalli
Video Virtual Assistant – Video Editing Services

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