By 2017, according to Statista, 123.9 million consumers in the U.S. are expected to be consuming video content on their mobile devices. That’s a phenomenal number of eyeballs your business could be connecting with, if you were willing to investing in video content for your company. But creating business videos isn’t just a matter of snapping a few seconds with your smartphone and throwing your creation up on YouTube. If you want to achieve maximum ROI, you need to approach video marketing as you would any other strategic business expense. To ensure your creations drive engagement (and revenue) for your brand, here are five critical video components you need to be aware of:

1. Sound production is crucial for a business video that drives sales. If your video features tinny sound or background noise, good luck getting consumers to watch your entire production. Creating a business video is no time to scrimp on expenditures and opt for a cheap microphone. Try closing your eyes and listening to your video to ensure you’re not overlooking sound imperfections that customers might notice.
2. Another mistake rookie video marketers make is failing to understand their target audience. Are you trying to appeal to hipsters and millennials? Are you targeting a B2C or a B2B audience? Without a clear understanding of your intended target, you’ll likely end up producing a video that appeals to no one.
3. Pay attention to composition when filming a video. Don’t leave vast amounts of wasted space or overlook opportunities to offer brand assets. From your company logo on a backdrop to on-camera personalities wearing your business’ T-shirt, look for ways to incorporate your brand marketing material without spamming your audience.
4. Editing is another essential component of a well-produced business video. Look at your creation with a discerning eye. Is each scene adding value? Are your title and credits professional in appearance? If your final production looks like something your nephew made on Windows Movie Maker, you might want to rethink releasing it into the wild.
5. Regardless of where your final product is released, SEO is critical. You want your video to be found online; make sure your video content is searchable. Descriptions, captions, and meta tags all need to be optimized for web and social search engines.

Video is going to be an explosive part of marketing for years to come. When factoring in such influences as AppleTV and virtual reality, it becomes obvious that an ever-growing portion of marketing efforts are going to be visual content. Smart business owners are tapping into the potential of visual content now (hello live-streaming video) and are allocating a sizable chunk of their marketing budgets to video creation. If you’re one of those savvy brand builders betting on video marketing for your business, it makes sense to bear these tips in mind in order to maximize your video ROI.

Reference: statista.com/statistics/209348/mobile-video-viewers-in-the-united-states

Andrea Kalli – Video Virtual Assistant
Video Editing Services & Video Marketing Support

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