Using YouTube to Promote Your Brand
Text Video Marketing written on the white paper with pen and a cup of coffee aside.
YouTube should be considered right up there along with Twitter and Facebook as a social media-marketing resource. Establishing a Youtube channel and filling it with valuable content is an excellent method of reaching audiences and promoting your brand.
Small businesses offering niche products and services can particularly benefit from marketing through YouTube. However, businesses of any size can boost their marketing efforts by building a quality YouTube channel.
Remember, YouTube is the perfect place to inform and educate. Most blog posts that you write are prime sources of ideal video content just waiting to be transformed to reach a new audience.
Here are some ideas for types of content you can post on your YouTube channel:
Related Informational Videos
Informational and “how to” videos are a great way to create revenue conversions through organic searches. People search for YouTube videos to answer questions. Creating informational videos on topics related to your product or services can help you tap an easily converted audience.
For instance, a company that sells seeds and garden supplies through an online store can produce DIY gardening videos. This engages potential customers who are already interested in gardening might be inclined to click through to their online shop.
Adding a Sense of Humor
If your marketing videos are funny and entertaining, you won’t need to depend on purchasing ad spots for your marketing campaign. People will actually seek out your videos because they want to be entertained.
Let’s take a look at Old Spice. Old Spice has mastered the art of the funny advertisements, and each video on their channel has garnered millions of views. The real genius of Old Spice’s YouTube marketing efforts is that the company didn’t have to pay a cent for any of those views. That’s the power of top-notch comedy content.
Your ad campaign may not go viral, but people love to be entertained and are more likely to spread links to funny videos. If users spread your funny advertisements (and if your ads are truly funny, they will) you easily widen your brand exposure. Humorous and witty videos are a safe bet for YouTube.
You can add a sense of whimsy through whiteboard videos, too. Picking the right whiteboard sketch drawings can often provide a humorous element to your video. There’s just something about the animated drawing action that keeps peoples attention, and their eyes glued to your video.
Transparency Videos
YouTube can be a great way to build trust. Transparency videos serve this purpose two ways. First, they personalize the company by giving a face to an otherwise faceless company. Second, they can help quell fears customers might have about product quality and company ethics. Use your channel to give customers a peek under the hood and set their minds at rest.
Untapped Marketing Potential
YouTube makes the bulk of its revenue from advertising revenues, but businesses can also use YouTube as a source of free advertising and brand reinforcement. YouTube is cheap, accessible, and easy to share throughout social media, making it an important pillar for any businesses’ marketing campaign. Use YouTube in conjunction with Twitter and Facebook for a triple-threat online marketing campaign.
Andrea Kalli – Video Virtual Assistant
Video Editing Service & Marketing
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