How much did you pay for that article describing the service you offer? How difficult was it to achieve the “perfect shot” of you providing that service in a digital image? And yet, your image and text advertisement is completely static; as opposed to marketing by video.

Such a static presentation provides no compelling call to action, or sense of commitment to you or the service you provide, unlike the use of video in Marketing.

Since Online Video Marketing is unique in its ability to do this, virtually, it may be the most useful, most powerful, internet marketing tool to come along since the advent of online service marketing itself.

Marketing by video personalizes your service

Services which are offered through marketing by video become much more personal to your prospective customer, virtually bringing them into the world of services you offer.

Using Online Video Marketing to introduce yourself and your company to your prospect, though the use of “About Me/About Us” presentations, you begin to build a more personal relationship with them, as opposed to a simple, dry text-with-image presentation of your company and service.

Marketing by video Spotlights Benefits

By showing your prospective customer the service in use, your prospect will receive a much clearer sense of the features and benefits of your service – as well as how your service will benefit them directly.

By using a video for services marketing strategy to answer your prospect’s questions about your service up front, you generate a sense that you understand their needs, thus enhancing your image as an expert service provider, and furthering their sense of trust in you and your company. Used effectively, Online Video Marketing will generate a powerful sense of commitment in your prospect, creating a call to action and desire to buy.

Marketing by video builds trust

As an internet marketing tool, Online Video Marketing has the unique power to foster an emotional response to the presentation of your service, through the enhanced sense of trust generated, which is possible only through the use of marketing by video. The prospect enjoys a much stronger connection to you and your service, because they feel they’ve “met” you, and seen your service in use.

Simply put, marketing by video using Online Video Marketing, fosters a strong sense of trust in your company – and in you. Online Video Marketing creates an emotional response in your prospect, generating a powerful sense of commitment. These responses to your video presentation are unique in creating a call to action on the part of your prospect, causing them to either contact you directly, or to buy your service immediately.

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