From our list of Tips for Marketing a Small Business: How can a small Business, or online business, build traffic and grow business from a distant and impersonal website?

The answer, quite simply, is to bring your website closer to home by making it more personal through the use of videos for marketing.

Videos for Marketing Build Trust and Build Traffic

The power of video is unmatched by other forms of online marketing in its ability to build trust between you and your prospective customer. This sense increased of trust is crucial to successful marketing “at a distance.” Because of the personal, emotional connection generated by videos for marketing, your prospect is able to feel as if they’ve met you; or handled your product; or enjoyed the benefits of your service.

The enhanced sense of trust they feel will build traffic to your website or business, creating more opportunities for you to “close the deal”; as well as more opportunities for them to enjoy doing business with you.

Videos for Marketing Grow Traffic and Grow Business

By growing traffic to your website or other location, you create opportunities to grow your business, as well. Further, because of the tendency of people to “Share with friends” interesting information they’ve discovered online, your video will reach others, which will also lead to an increase in traffic.

Because increased traffic tends to lead to an increase in sales, the growth of your business becomes a given.

Since videos for marketing generate an increased sense of trust and, since an increased sense of trust can build traffic and grow business, one of our favorite Tips for Marketing a Small Business is – Go Video.

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