January is really shaping up! Publisher, Lioness Magazine, picked up my article – “How To Use Video To Drive Business–To-Business Sales”, at  – http://lionessmagazine.com/use-video-drive-business-business-sales/

A few key points about the article are:

• Before you create content, define your purpose or your message. The video purpose drives the script, tone, tempo, style, call-to-action, and more. You have to know the reason you’re creating the video before you even start.
• To connect with your target audience, your video should be in the right format or style.

Be sure to check out the entire article located at Lioness Magazine – http://lionessmagazine.com/use-video-drive-business-business-sales/

Andrea Kalli

How To Use Video To Drive Business–To-Business Sales