In this post we will try to review the reasons for building a geolocation feature in your app. We will also discuss the way it can be used and common factors that must be considered in geolocation app development. We may also cover the risks involved in sharing the location of one to other people.

So let’s start

Geolocation App Development Importance

Geolocation is the technology that determines the present location of the device, be it a PC, tablet or mobile phone. The trend of geolocation has deeply settled in the mobile application market.

Geolocation technology has opened many doors for the entrepreneurs as it has established businesses that won’t be able to exist without this technology. The global example of this is the Uber Cab Service. Moreover, the feature to integrate geolocation in the mobile Apps has brought a new innovation in marketing strategies. In reality, this technology has altered the workflow of interaction with the customers.

Some apps are completely based on the geolocation technology while others have this as an additional feature in order to advance their services. Here, we are trying to categorize the services which use geolocation in their mobile apps. As many features overlap, it is not easy to categorize them well. If you have any thoughts, please don’t hesitate to share those.

VR Games and Augmented Reality

The last year, 2016, was a year of augmented/ virtual realities. The biggest example would be Pokémon Go. The game was purely based on the geolocation technology and was very much downloaded at global level. Pokémon Go has shown that Geolocation App Development in apps is more effective when the user gets more localized and personalized.

This has caused various big brands to develop the advertising campaigns on the basis of geolocation technology. Click here to know more.

Application Development for Offline Businesses

Offline businesses can also take advantage of the location-based mobile applications for their customers. Geolocation technology is an easy way to aware customers about their business and have reported improved conversions. You can find such reports here. Also, there are many Indoor Location Technologies (Click here to know about it), which are made for offline stores to increase their business through Geolocation data of users.

E-Commerce Apps

Geolocation is not new in eCommerce business. Ebay, Amazon, Alibaba, all are using it from last 5-10 years. Geolocation App Development in eCommerce Apps helps businesses to provide more localized product to the users. The geolocation technology also helps eCommerce portals to provide the users with the shortest shipping time required. It also provides the stakeholders an insight about the user trends according to the location. An example of a location based eCommerce would be: If you are a retailer who sells all-season clothing. So, you don’t want to bring the visitors from a hot location to a homepage with an advertisement for sale of winter coats. SyncShow Interactive has provided a very good report on location based eCommerce that might further help you.

Local Experts and Real-time knowledge

Apps like Loqation help users to know people around them better. Such location based apps get neighboring people together to connect with each other. Geolocation technology is the base of such startups. It has proved very effective in attracting the people to such platforms.

Social Networking and Dating Services

The most famous examples of geolocation app development feature are apps such as Tinder and Badoo. Geolocation help these apps found the nearby users and show it on the screen of user.

Time-based and Memory Apps

These Apps remind users about something when he reaches an exact location. The geolocation feature works on GPS location tracking (Know how to implement geolocation) and path based tracking. The user will receive a reminder (push notification) once he reaches at that point. Such apps are used while traveling, having too many meetings at different places, and sharing thoughts about locations. The biggest example of such apps are Travel Alarm and iNap.

Travel Apps

Apps such as Tripadvisor and AirBnB use geolocation feature for both their users and stakeholders. Geolocation technology helps to locate the property with a lot ease as compare to the old fashioned way of asking local people about the particular place. According to the reports of AirBnb, “the geolocation feature has been one of the major feature in their application.”

Health and Fitness Apps

Many health and fitness apps use geolocation feature to use the GPS data for tracking the sport activities, such as running, swimming, etc, of their users. Codeyeti has developed some very famous apps providing such services. One of them is My Wellness Hub. Geolocation feature is appreciated by many users of the My Wellness Hub making it the best fitness app.

On-Demand Services

On-demand services provided by apps like UrbanClap, Zomato, Ola, Big Basket, etc are possible only because of geolocation app development technology. We, at Codeyeti, consistently receive a large amount of request for such app development projects.

Venue Recommendations

Geolocation is very useful for apps that let its users to know about places to go out and reviews from other consumers. Codeyeti has developed many apps like Yelp and Foursquare using geolocation as the prime feature.

Maps and Navigation

Finally, the most common thing that comes into mind when users talk about geolocation app development is a feature that helps to navigate. Such services include Google Maps, Here Maps, types of compasses, astronomy, and schedules and routes of public transports.

So these were the services that we have worked with implementing geolocation technology to increase their business. But there are many security issues as well in this feature. Let’s discuss about those too.

Geolocation Security Concerns

The very first and most common concern that users face is privacy concerns. Many users refuse to give access to their location’s data as they are affraid that this might harm them. In order to combat this, companies have to provide valuable benefits or services to users from their side and gurantees them that their information is secure with them. Even, developers need to keep this feature at the most last stage of application development. Codeyeti takes it as a very important permission request and tries to make it much comfortable to the user.

We have got some statistics from Theappsolutions about user behavior regarding such securty concerns:

Want to know how to make an app with Geolocation feature?

Conclusion

Geolocation App Development technology tends to disrupt all industries and can effect the ways brand interact with their customers. You must develop a location-based app for your business in order to provide much advanced service and benefits to the consumers. Importantly, Ensure your users that the information that you are requesting is safe with you. In a nutshell, gainning trust is the secret ingredient of successful location-based apps

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