A “sales tech stack” refers to the technologies and tools used by sales teams to support their sales activities. This includes sales enablement tools, sales intelligence tools, customer relationship management (CRM) systems, marketing automation platforms, and more.

B2B tools are essential components of a sales tech stack because they enable sales teams to work more productively, more efficiently, and with greater data utilization. With the right tools, sales teams can effectively target and interact with prospects, automate manual tasks, and make data-driven decisions that will help them bring business through the door faster and eventually create a strong pipeline.

We have listed the top B2B sales intelligence tools that you should consider adding to your sales tech stack. By the end, you ought to have a clearer idea of how these tools might assist you in achieving better results and what factors to take into account while assessing them.

But before that, let’s first understand sales intelligence tools.

Sales intelligence tools are designed to help sales teams gain a deeper understanding of their prospects and customers, providing them with the insights and prospect information they need to win more deals. This includes capabilities like lead and account scoring, competitor tracking and userbase mapping, detailed contact information, technographic data, and coordinates like mobile phone numbers and precise business email.

By using sales intelligence tools in your sales tech stack, you can:

• Improve lead and account prioritization: By ranking leads and accounts according to their conversion likelihood, you can focus your sales efforts on the accounts and prospects who are most likely to make a purchase.
• Gain a competitive edge: You may position your message and personalization to stand out from the competition and close more business by keeping track of your competitor’s user base or by understanding the tech stack within your target accounts.
• Make data-driven choices: With access to thorough market analysis and customer insights, you can make informed decisions and achieve better outcomes.
• Scale up outbound outreach and save time: With detailed access to prospect information and accurate coordinates, your team can save time and connect with ease.

Top Sales Intelligence Tools for Your Sales Tech Stack

We have curated a list of a few top sales intelligence tools that you can add to your sales tech stack. Your needs, the area of scope, region, and budgets will all play a crucial role in shortlisting and making the ultimate decision.

• ZoomInfo: Provides access to a large database of business and contact information, allowing sales teams to find the right people at target companies and reach out to them with personalized messages. It also offers data-driven insights on target accounts and contacts, enabling sales teams to prioritize their outreach and increase their close rates.

• SMARTe: Provides wider prospect coverage for your ICP with complete and accurate prospect information, including 70% mobile phone numbers in NA and up to 50% across EMEA, APAC & LATAM and business emails. Moreover, it also provides firmographic data and technographic intelligence from 6,900+ technologies for greater visibility in the competitive landscape.

• LeadIQ: Assists sales teams in locating, validating, and tracking leads, allowing them to reach out to prospects more effectively and build stronger pipelines.

• Clearbit: Offers a suite of sales and marketing tools, including sales intelligence features like account and lead enrichment, as well as integrations with popular CRMs and marketing automation platforms.

• 6sense:  Provides insights into buyer behavior and intent. The platform helps sales teams prioritize their efforts based on a prospect’s likelihood to buy, and provides insights into the specific needs and pain points of each prospect.

• Owler: Provides real-time insights on companies, including their competitive landscape, recent news, and financials, allowing sales teams to gain a better understanding of their target accounts and close deals more effectively.

Choosing the right Sales Intelligence Tools

It’s critical to take into account your unique requirements and objectives when selecting a sales intelligence solution. Before making a decision, consider the following factors:

• Data accuracy and quality: Look for a tool that offers accurate and high-quality data so your sales teams can move forward with confidence.
• Integration with your current sales tech stack: To guarantee seamless communication and data exchange, make sure the solution interacts with your existing CRM and other sales tools.
• Options for customization: Pick a tool that lets you change the data and insights you receive so you can acquire the information that matters most to your company.
• User Experience: Look for a solution that makes it simple for your sales team to acquire the data and insights they need. A better user experience is critical to driving user adoption.

Conclusion

Given the current highly competitive business landscape, a sales tech stack that includes sales intelligence technologies is highly essential. In this blog, we’ve covered a range of top sales intelligence tools, each with its own special features and benefits. To improve your sales results, we urge you to carefully review your current sales tech stack and consider incorporating a sales intelligence solution. 

Book a demo with one of our data experts at SMARTe.

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