There are a plethora of SaaS tools available to make your workflows easier and more productive. You have CRMs to manage your data, tools to update your Salesforce, tools to manage your projects, and a lot more. You point to a task and there is a Tool out there for it.

Among these tools is a hidden gem that does a behind-the-scenes job to help your revenue – a data Enrichment tool.

Table of Contents:

What is Data Enrichment?

– Why do you need a Data Enrichment tool?

– Best Data Enrichment tools

– Clearbit

– SMARTe

– Zoominfo

– Snov.io

– Other Data Enrichment tools

– Hubspot Insights

– Pipl

– People Data Labs

– LeadGenius

What is Data Enrichment?

Data enrichment is the process of appending and enhancing existing CRM data and is critical for managing data and maintaining hygiene.

Data is dynamic and by appending obsolete and inaccurate data to its most recent value, becomes a superpower.

But how?

Data enrichment tools help you append your contact or ABM data by filling in the missing blanks with updated and additional information. Some of these tools also give you insights into what contacts/lead you cannot contact because of outdated information i.e. giving you an idea of your CRM health.

Why do you need a data-enrichment tool?

To have an efficient lead-scoring model in place, you require accurate and up-to-date information on those leads, ensuring that your sales teams receive well-qualified leads.
To prevent email/domain blacklisting, accurate business emails are advised to avoid hard bounces and reduce the chances of your emails landing in your recipient’s spam folder.
Mandatory GDPR, CCPA, and CAN-SPAM compliance is taken care of when you know which contact has specific regulations based on its use and the duration it can remain in your CRM.
You also reduce CPL as you don’t include outdated leads in campaigns.

Data enrichment has various benefits with ROI being one of them. We have made a list of some of the best data enrichment tools in the market you can try based on your organization’s requirements.

Best Data Enrichment Tools in 2022

#1 Clearbit

Clearbit is a real-time data enrichment tool that pulls all the associated data associated with it on providing a corporate email or domain. It provides job and location change updates on your prospects. Clearbit integrates with major CRMMAP to enrich your data.

Pros:

– Data is refreshed every 30 days
– Integrates with your website to append lead forms

Cons:

– We tested their tool using a 1-month old email and it could only pull company data
– Pricey

#2 SMARTe

SMARTe’s Enrich is built for real-time company and contact enrichment. 55+ data fields are enriched with technographics and firmographics with your prospect’s mobile numbers and valid business emails. Track your CRM health status and job change notifications when your prospect changes roles.

Get valid emails with a proprietary emails tool that sorts through millions of records, to match and provide you with in-depth insights on your prospects from SMARTe’s database covering 200+ countries, 181 million contacts, and 20 million companies.

Pros:

– Multiple delivery options like – CRM, secure on-demand, and APIs
– Data is refreshed every 90 days
– Emails are human-verified and mobile numbers have 70% coverage in North America and 50% coverage in EMEA, LATAM, and APAC across 70 countries.

Cons:

– Requires you to contact the team for pricing

Wondering how can your sales team get usable and relevant data quickly, without spending hours on research? Use SMARTe Enrich, sign up for free to give it a go!

#3 ZoomInfo

Known for its data offerings, you can use Zoominfo’s data enrichment tool to verify company and contact data in a few clicks by connecting it to your Salesforce. It also gives you a score assessing the completeness of the profile.

Pros:

– Access to the largest database in NA

Cons:

– Less availability of global data
– Priced highly
– Delayed enrichment updates due to database size

#4 Snov.io

Snov.io is an email verification and email-sending tool. It works as a data enrichment tool with Snov API that fully integrates the Snov.io service into the platform and gets full lead profiles based on email addresses only.

Pros:

– Easy to use

Cons:

– Limited information covering only emails and email-related data.

Other Data Enrichment tools:

– Hubspot Insights
– Pipl
– People Data Labs
– LeadGenius

Conclusion

Redundant data comes with a significant cost. Data when enriched is actionable and improves conversion. Therefore, data enrichment tools are a key part of your sales and marketing process.

Utilize data enrichment tools to ensure you are not wasting time by cold calling or marketing to leads you can’t reach. Data enrichment tools append existing data and incoming leads giving you all the information you need on your prospects to segment, target, and personalize better.

What other data enrichment tools have you used and would recommend? If you are currently evaluating data enrichment tools, we suggest taking a look at SMARTe’s Enrich.

Enrich is a data enrichment tool built by keeping sales and marketing users in mind. Sales and marketing end up spending 64.8% of their time calling and emailing outdated contacts or people who aren’t relevant and doing non-revenue-generating tasks like research and cleaning up data.

We could help you get deeper insights into your top prospects by providing a dynamic, automated, and on-demand approach to data enrichment. You could try our data enrichment tool for yourself or we would be glad to give you a quick overview of how our tool works.

Happy prospecting!!!!

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